The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Alice Heiman

JULY 10, 2019

Where Are Your Prospects? . We need to meet our prospects and customers where they are. It is possible that your customers and prospects may be using social media platforms that your sales reps are not currently using for business. We want our sales reps to be in the path of our prospects, so they can see us when they need us.

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Allbound

APRIL 24, 2019

There are many benefits to investing in a channel marketing partner program, and marketing teams are beginning to take notice. In fact, many companies expect channel sales to increase in importance over the next few years. According to CSO Insights , 64 percent of companies say channel partners contributed to their annual revenue.

Channels 48

Channels Marketing Guidelines eBook 48

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects. So you did it!

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Dig into your buyer personas to discover what prospects want from you. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Hubspot Sales

OCTOBER 26, 2018

So you've done the preliminary research on a prospect and it looks like you could really help their company. Use these tips for following up with a prospect without bothering them. Choose the right channel to reach out. Use less formal channels to build rapport. Work the company, not the prospect. Be persistent.

Prospecting 110

Prospecting How To Social Media Follow-up 110

Partners in Excellence

APRIL 1, 2022

If Amazon’s systems analyzed my purchases of ebooks, I tend to order at least $100 a month. Too often, we force our prospects and customers to buy the way we want them to buy. When the customer may somehow get off course, we nudge them back into our process. I found it mildly annoying.

Revelation 137

Revelation Channels eBook Referrals 137

Nutshell

FEBRUARY 20, 2024

Digital channels used in inbound marketing Real-world examples of inbound marketing A step-by-step guide to getting started with inbound marketing Essential tools and software for inbound marketing How inbound marketing works with other growth strategies What is inbound marketing? Of course you do.) How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Smooth Sale

MARCH 10, 2024

As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands. Likewise, evaluation articles, reviews, and testimonials can help prospects compare your products with alternatives.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Inbound marketing, of course. The solution?

Examples 208

Examples B2B Marketing Inbound 208

DiscoverOrg Sales

JULY 29, 2016

Q: What do you think is the most compelling aspect of this eBook? Most other eBooks I’ve read on the subject are theoretical and leave the reader wondering, ‘that’s great, but how I do I execute this strategy?’ Fuentes: Rome wasn’t built in a day, and neither will your ABM program.

Account Based Marketing 120

Account Based Marketing Account Marketing eBook 120

The Digital Sales Institute

MARCH 28, 2018

Sales Prospecting Definition. Nailing a sales prospecting definition can be difficult depending on your sales process, product and market. So, what is sales prospecting and what sales activity does it entail in winning new customers or business? Sales prospecting is focused on the acquire new customers activity in a business.

Ideal Customer Profile 49

Ideal Customer Profile Prospecting Top of Funnel Lead Rank 49

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

Nutshell

FEBRUARY 20, 2024

Another option may be getting users to provide their email addresses to receive your company newsletter or a one-off digital download like an ebook. If you think of your website as a brick-and-mortar store—your homepage would be your storefront where you’d let prospective customers know about all the great products and services you offer.

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Mindtickle

MAY 22, 2024

A sales funnel is a high level model of how prospective buyers move through the purchase journey. A B2B sales funnel is a funnel that specifically illustrates how B2B prospects move through the purchase journey. B2B sales funnels are a useful tool for sales teams to determine where their prospects are in the purchase journey.

Top of Funnel 52

Top of Funnel Funnel B2B B2C 52

Mindtickle

JANUARY 25, 2024

It’s any type of asset that enables sales reps to engage prospects and guide them through the sales funnel. In other words, this collateral is shared with customers and prospects. However, the same case study may not resonate with prospects who are higher up in the funnel and just starting to research their options.

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Hubspot Sales

JUNE 22, 2018

Prospecting is hard for most salespeople. In fact, getting a response from prospects was identified as the hardest part of the sales process in the 2018 State of Inbound Sales Report. They are also top-notch experts at prospecting. So, without further ado, here are 45 tips on prospecting from three of my favorite sales experts.

Buyer 109

Buyer Prospecting Top of Funnel Ideal Customer Profile 109

Anthony Iannarino

MARCH 14, 2020

Search the internet and the social channels, and you will no end of bad ideas and even worse advice. In part, your job as a consultative salesperson is to inform your clients and prospects. How might one be consultative when they know less than their prospective client about the area in which they intend to provide counsel?

Buyer 99

Buyer eBook B2B Construction 99

SalesHandy

NOVEMBER 28, 2020

A single best channel or method to generate leads doesn’t exist. It’s often a mix of multiple organic and paid channels. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. Leads can be generated using many ways, off channels and mediums where your target audience spends time.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Nutshell

MARCH 12, 2024

Of course you do.) Nauto’s landing page for their fleet safety eBook download is the perfect example of how to capture leads using gated content. If you make several changes per test, you’ll never know which specific element contributed to your increase or decrease in conversions. DOWNLOAD Want to generate more leads? (Of

Paid Content 71

Paid Content Examples Lead Rank Lead Scoring 71

Sales Hacker

AUGUST 5, 2022

At Outreach, I have worked with many customers who struggle with their prospecting strategy. New customers often seek advice on engaging prospects across multiple channels , what to say, and how often. Without a blueprint, keeping prospects engaged and hitting quotas is nearly impossible. Design your blueprints.

Buyer Persona 88

Buyer Persona Scale Government How To 88

Marc Wayshak

JULY 8, 2021

Your IPP stands for your ideal prospect profile. To avoid this, make sure you’re only going after people who fit your ideal prospect profile. Your ideal prospect profile outlines the prospect who you’d be totally psyched to connect with. Use all of your channels. At least 20 touches per prospect.

Lead Generation 115

Lead Generation Lead Rank Lead Scoring Leads 115

Allego

JANUARY 30, 2020

Cabral faced three main challenges: How to deliver more consistent messaging to prospects and clients after a 2014 merger of three organizations. Instead of simply presenting at the meeting, subject matter experts produced, in advance, nine video courses featuring key content to run through with the sales team live. Learn More.

Hiring 93

Hiring Face-to-face Video Groups 93

Crunchbase

OCTOBER 29, 2021

Grow your revenue with Crunchbase, the all-in-one prospecting solution powered by leading private-company data. When used correctly, the process of converting someone into an SQL gives your sales team better-qualified prospects. Referral channel. Any good business has multiple marketing channels. Search less. Close more.

Lead Rank 52

Lead Rank Marketing Qualified Lead Sales Qualified Lead Ideal Customer Profile 52

Sales Evangelist

SEPTEMBER 21, 2020

How to Reach Decision-Makers When Selling to Enterprises When selling, we want to talk to the decision makers but how do you reach them in order to qualify them as a prospect? You can use this steps: Send an email with a gift, like an ebook. This course is brought to you in part by TSE Certified Sales Training Program.

Decision Maker 59

Decision Maker Enterprise Enterprise How To 59

Sales Hacker

MAY 8, 2019

Whether prospecting, making cold calls, negotiating, or even researching, every small step a sales rep takes is tied to this goal. Communicating in the right channels. As a result, sales reps often end up wasting time on prospecting, data cleanup, and other tasks instead of closing sales. Let’s see what they’re doing right.

Top of Funnel 110

Top of Funnel Closing Ideal Customer Profile Lead Rank 110

Hubspot Sales

FEBRUARY 24, 2021

As your business grows, manually keeping track of your prospects and customers with spreadsheets and random notes in different places becomes near impossible. It’s much easier to provide a positive buying experience when you know a lot about your prospect. This only serves to exhaust your team and disappoint to your customers.

CRM 119

CRM Lead Rank Marketing Qualified Lead Sales Qualified Lead 119

Vengreso

APRIL 10, 2022

Are your sellers using a sales methodology to guide them, step-by-step, in their daily prospecting and closing sales activities? However, most sales methodologies and most sales teams do not subscribe to a sales method that covers prospecting. Most, however, do not cover the prospecting phase. Call-to-action.

Sales Methodology 128

Sales Methodology Pipeline Ideal Customer Profile Buyer Persona 128

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Highspot

OCTOBER 13, 2020

Content marketing refers to the process of creating and distributing assets such as eBooks, whitepapers, and blogs with the intent of generating leads for a business. Content marketing assets can be distributed via outbound efforts, like sales prospecting, or via inbound channels, like your company website. Content Marketing.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

Sales Hacker

DECEMBER 23, 2020

Understanding your ideal persona takes the guesswork out of things like sales prospecting and cold outreach. With hundreds of webinars, podcasts, eBooks, and tactical guides available for free, SalesHacker has all the answers. This webinar series from ExecVision is a crash course in real-world cold calling tactics that work.

Resources 80

Resources Webinar Metrics Hiring Hubspot 80

Showpad

NOVEMBER 17, 2020

The problem is that a “good ROI” can vary based on your industry, the distribution channels you use and the type of marketing strategy you have. When you publish new blog posts, infographics, ebooks, videos or reports, one of the most important metrics that is directly linked to revenue is the amount of leads you produce.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Gong.io

JULY 5, 2022

A B2B sales funnel is a stage-by-stage model that depicts how B2B prospects move through the buying process. B2B sales teams use the funnel model to determine how best to engage with a given prospective customer, and to understand what types of questions to ask and information to provide in order to progress that buyer through the funnel.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Salesmate

FEBRUARY 25, 2020

Lead nurturing is the stage where you make the prospects familiar with your brand. As a Digital marketing agency, you can send out case studies of your previous clients to the prospects showing what difference your services can bring. You can also share newsletters, eBooks, articles, product updates. Try Salesmate for Free.

Paid Content 133

Paid Content CRM Marketing Lead Nurturing 133

Showpad

NOVEMBER 10, 2020

Followers: The collective sum of followers across all social channels. And if it’s not created for the right purposes (growing your business) nor tracked accordingly, your marketing can quickly veer off course. Sellers can discover, present and share content with leads to fully optimize every prospect experience. Core metrics.

Top of Funnel 87

Top of Funnel ROI Cost per Lead Lead Rank 87