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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects. So you did it!

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 109
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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Dig into your buyer personas to discover what prospects want from you. What Is a Webinar Funnel?

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Inbound marketing, of course. The solution?

Examples 208
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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145
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How to Be Persistent in Sales Without Annoying Your Prospects

Hubspot Sales

So you've done the preliminary research on a prospect and it looks like you could really help their company. Use these tips for following up with a prospect without bothering them. Choose the right channel to reach out. Use less formal channels to build rapport. Work the company, not the prospect. Be persistent.