SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

DiscoverOrg Sales

APRIL 17, 2019

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

Intent Data 120

Intent Data Intent Data Top of Funnel 120

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Let’s jump in.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. Meeting people face-to-face was a valuable experience.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? Engage with your prospects.

Tools 111

Tools Ideal Customer Profile Prospecting Intent Data 111

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

SBI

DECEMBER 4, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? This week I interview John Steinert , CMO of TechTarget.

Intent Data 139

Intent Data Intent Data Enterprise 139

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

Sales Gravy

SEPTEMBER 1, 2023

If You Don't Take Action, You Won't Get Results In this episode of the Sales Gravy Podcast, Jeb Blount and David Newman, author of Do It! Using interviews as a prospecting channel to gather intelligence, build relationships, and connect with high-level decision makers. Marketing and Do It! Stay put or go out and do something.

Sales Qualified Lead 85

Sales Qualified Lead Decision Maker Prospecting Strategy 85

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! It has become an integral part of B2B sales.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

Sales Evangelist

OCTOBER 2, 2020

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.

Intent Signal 59

Intent Signal Intent Objections Face-to-face 59

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Lead411

JANUARY 31, 2024

Top 5 Sales Growth Hacks for 2024 In the ever-evolving realm of sales, staying ahead of the curve is not just desirable—it’s essential for success. Amidst this backdrop, we’ll explore the top sales growth hacks for 2024.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98

Apptivo

MAY 16, 2023

From seeds to success: Journey of leads and prospects in sales 2. What is a sales lead? What is a prospect? Lead Vs Prospect: what’s the difference? Where are prospects and leads in the funnel? How to turn a lead into a prospect? What is a sales lead? What is a prospect?

Lead Rank 52

Lead Rank Sales Qualified Lead Marketing Qualified Lead Lead Scoring 52

Showpad

SEPTEMBER 23, 2021

Were sales development reps securing meetings? The pandemic had upended the sales industry. Even veteran field sellers had pivoted to inside sales. But even though the landscape changed, sales was still a relationship game. In sales, the pandemic compounded an ongoing transformation. What we heard wasn’t good.

Channels 72

Channels Video Pivotal Scale 72

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Crunchbase

MARCH 10, 2021

Are you and your sales team able to easily generate all the pipeline you need to achieve your ever-increasing revenue targets? Prospecting seems to be getting harder for most sales professionals. Find prospects that match your ICP with Crunchbase Pro – try it free. Why is cold outbound prospecting so hard?

Prospecting 98

Prospecting Scale Ideal Customer Profile Video 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. What is conversational marketing?

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. These cold email templates can help you use the customer data at your fingertips to convert prospects faster. of the time.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Anthony Iannarino

MARCH 9, 2020

There are sales organizations with anemic pipelines and too few opportunities struggling to find growth. The idea is that by eliminating prospecting from the top salesperson’s duties, they can focus all their time on “closing” deals. Prospecting and Opportunity Creation.

B2B 103

B2B Prospecting Sales Qualified Lead Lead Rank 103

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best. Then the COVID-19 pandemic hit.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. We’ve all been hearing about buyer intent data for several years. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. This way, you have a well-rounded understanding of who your actual prospects and customers are. Imagine being able to prospect whenever, wherever. Align Sales And Marketing.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Partners in Excellence

OCTOBER 31, 2023

Who could imagine such really awful prospecting. Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! ” For a moment, I thought, all of this is serious intent, how can it bee so bad?

Insurance 136

Insurance Insurance LinkedIn Intent 136

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. As a sales person, we must be visible.

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. Awareness > Interest > Intent all in one evening.”

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100