Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Buyer Intent Beats Buyer Identity. Create Personalized Experiences across all Channels.

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI

DECEMBER 4, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? This week I interview John Steinert , CMO of TechTarget.

Intent Data 139

Intent Data Intent Data Enterprise 139

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Sales Evangelist

OCTOBER 2, 2020

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.

Intent Signal 59

Intent Signal Intent Objections Face-to-face 59

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. 11:07 – Differences between intent data and signal-based selling.

Intent Data 81

Intent Data Scale Company Account Based Marketing 81

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. of the sales team, they’re responsible for significant and sometimes delicate relationships. How do they drive results from external sales teams and manage conflicts? While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive.

Channels 83

Channels Face-to-face Intent Data Intent 83

Lead411

JANUARY 31, 2024

Top 5 Sales Growth Hacks for 2024 In the ever-evolving realm of sales, staying ahead of the curve is not just desirable—it’s essential for success. Amidst this backdrop, we’ll explore the top sales growth hacks for 2024.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98

Showpad

SEPTEMBER 23, 2021

Were sales development reps securing meetings? The pandemic had upended the sales industry. Even veteran field sellers had pivoted to inside sales. But even though the landscape changed, sales was still a relationship game. In sales, the pandemic compounded an ongoing transformation. What we heard wasn’t good.

Channels 72

Channels Video Pivotal Scale 72

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. We’ve all been hearing about buyer intent data for several years. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. Awareness > Interest > Intent all in one evening.”

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. As a sales person, we must be visible.

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Pipeliner

APRIL 29, 2024

He is also an expert in enterprise sales. Our intentional actions shape the meaningful legacy we leave. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

Lead Rank 52

Lead Rank Lead Scoring Video Hiring 52

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sellers are responsible for educating their buyers digitally through multiple channels.

Hiring 105

Hiring Marketing How To Intent Data 105

Partners in Excellence

JANUARY 15, 2024

Facebook, LinkedIn and other social channels are (in)famous for feeding us content based both on our interaction with the content and their insight into activity on other sites. How do we “fight” the “good intentions” of the algorithms? In your social channels, search for different content.

Trends 115

Trends Channels Intent Maximizer 115

SBI Growth

OCTOBER 28, 2019

The intent of digital first was to optimize content through digital channels. What Is Digital First? Digital first is a marketing concept created to reach consumers on digital platforms. It was a response to the demand to reach consumers on the.

Revenue 174

Revenue Consumer Intent Customer 174

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Allbound

NOVEMBER 28, 2018

The 4 Types of Channel Marketing Partners. Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. Channel Partnerships, Untangled. There are four different types of channel-marketing partnerships: 1. Which benefits will you offer to your partners?

Channels 48

Channels Marketing Scale Referrals 48

Sales and Marketing Management

JUNE 4, 2018

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. Develop clear channels of communication.

Closing 191

Closing Marketing Channels Account Based Marketing 191

Zoominfo

JUNE 28, 2021

It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. This will help provide context to how conversational marketing is the smartest solution for your sales and marketing efforts. What is conversational marketing?

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best. How Long Should Sales Calls Take?

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Steven Rosen

JANUARY 28, 2024

Helen Fanucci, a sales veteran with over 25 years of experience in the high-tech industry and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World,” talks about the importance of collaboration in sales. She explores the challenges of building effective collaboration within sales teams.

Video 156

Video Sports Decision Maker Quota 156

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. Meeting people face-to-face was a valuable experience.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

SEPTEMBER 30, 2020

A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success. Selecting The Right Channels. Certain personas will be more active on specific channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Alice Heiman

APRIL 2, 2024

On “Sales Talk for CEOs,” Alice Heiman was joined by Mark Fershteyn of Recapped, whose journey from sales struggles to CEO offers a roadmap for innovation in sales strategies. Embracing Adaptability and Process Reflecting on his early days in sales where he was struggling and almost got PIP’d.

Scale 62

Scale Strategy Hiring Pivotal 62

SalesLoft

FEBRUARY 9, 2024

With the right resources and infrastructure to support more SMBs in your customer base, sales engagement can help your enterprise business unlock your next $100 million in revenue growth — this year. Find your omnichannel cadence Our data shows that customers require 10-14 steps across 3-5 channels. Be ready to change with it.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. However, this tactic remains effective, even as more folks return to the office.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Afterward, they’re either disqualified or passed onto sales teams. Some things need to be as automated as possible for sales teams to make the best decisions when acting on MQLs and leads.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246