SugarCRM

JULY 15, 2021

We would like to show you how sales can have cross-selling opportunities and at-risk accounts in their crosshairs without any hassle, how marketing can have automatic lead scoring at campaign metrics at their fingertips, and how your support reps can focus on talking to customers instead of manually routing cases.

SugarCRM 43

SugarCRM Marketing Lead Rank Lead Scoring 43

SugarCRM

MAY 24, 2022

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

Sales Goal 26

Sales Goal Webinar Metrics Top of Funnel Strategy 26

SugarCRM

JANUARY 18, 2022

From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity. A business that doesn’t best use data in its marketing efforts will handily surrender its prospects to one that does. Enhanced Customer Clarity.

Analytics 42

Analytics Data Marketing Scale 42

SugarCRM

JANUARY 3, 2022

Pandemic disruption continues to teach us that companies operating from a place of empathy and customer knowledge build stronger relationships and loyalty—the hallmarks of an effective marketing strategy. Marketers must operate with compassion. AI: A Marketing Tool to Improve CX. Empathy Is Vital to Marketing Success.

Lead Rank 52

Lead Rank Lead Scoring Marketing Qualified Lead Marketing 52

SugarCRM

JULY 29, 2021

We would like to help you align your sales and service teams to improve your brand reputation, and focus on building solid communication channels, robust hand-off processes with technology that makes the hard things easier. Your service team needs to deliver on those promises and maintain the level of value your customers expect.

SugarCRM 52

SugarCRM Webinar Metrics How To Margin 52

SugarCRM

JUNE 22, 2023

IoT and CRM: Better Together IoT is the connection of devices via the internet, while CRM is the collection of customer data through data mining with the purpose of providing useful insight into customer behavior for marketing and sales purposes. Since we know that CRM requires data, combining it with IoT is a perfect match.

CRM 26

CRM Industry SugarCRM Webinar Metrics 26

SugarCRM

JUNE 16, 2022

In contrast, global SugarCRM research found that 58% of companies say their customer churn has increased in the last 12 months. Here are three essential strategies for improving your customers’ experience: 1. Using AI to Create Empathy in Marketing Strategies. Embracing a Data-Driven Strategy.

Strategy 26

Strategy Scale Ideal Customer Profile SugarCRM 26

SugarCRM

MAY 28, 2024

Closely paying attention to your customer lifecycle allows you to better prepare and coordinate your sales, marketing, and service teams and empower them to turn one-time customers into returning customers. There are several methods you can use to reach your customers in this stage , from social media, search engine marketing, SEO, etc.

Ideal Customer Profile 26

Ideal Customer Profile Customer Marketing Loyalty 26

SugarCRM

APRIL 1, 2020

How to supercharge your inbound marketing activities with a strong, complementary outbound marketing strategy. Does your marketing team have a blog? Inbound marketing activities like these have become commonplace in today’s digital world, and for good reason. As a result, inbound marketing was born.

Inbound 48

Inbound Marketing Outbound Webinar Metrics 48

SugarCRM

OCTOBER 2, 2020

In a previous blog , we discussed how the versatile world of marketing allows individuals—from analytical to artistic—to hone in on their passions. Now that you’ve taken the quiz, let’s find out what your marketer type means. Despite the differences amongst marketers, there are some similarities in all of our priorities.

Marketing 48

Marketing Lead Rank Campaigns Lead Scoring 48

SugarCRM

JANUARY 20, 2022

In this webinar with Jana Ferguson, Director of Customer Development and Brie Rowe, Director of SugarU at SugarCRM, we discussed our best practices to ensure CRM excellence. Chat, email, and meetings are the most popular channels to promote peer engagement. Below are the first 2 minutes of the webinar and the slide deck.

CRM 48

CRM SugarCRM Webinar Metrics How To 48

SugarCRM

JANUARY 11, 2024

For marketers, generative AI poses incredible potential because it offers opportunities for more complex and personalized campaigns in all their forms. From shaping the buying experience to lifecycle marketing and digital experiences, Machine Learning and AI have entirely changed how marketing departments operate.

Marketing 32

Marketing Infusion Scale Webinar Metrics 32

SugarCRM

JANUARY 5, 2023

Gayle Richardson , CRM and DPO Manager at Juniper Education, and Andrew Ord , Product Owner at Rightmove, joined us on our last SugarConnected on Tour panel to discuss all things CRM adoption and how their companies fuel growth with SugarCRM. Juniper Education: From Siloed Data to SugarCRM Wizards. Dedicated Slack channels.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Customer Face-to-face 26

SugarCRM

JANUARY 6, 2022

Marketing automation (MA) can help any business streamline the marketing process, and you must consider it if you want to stay competitive. Simply said, marketing automation means automating customer-facing processes, tracking their interactions, and providing records of customer information and status. .

Lead Rank 44

Lead Rank Marketing Qualified Lead Marketing Infor 44

SugarCRM

MAY 28, 2020

However, with new technology available for the shop floor and in the factory, manufacturers have the opportunity to improve their sales and marketing processes and alignment with even more automated processes. Marketing automation for manufacturers. Is automating your marketing strategy the way to go? How, you ask?

Benefit 26

Benefit Buyer Persona Company Marketing 26

SugarCRM

SEPTEMBER 16, 2021

That help comes in the form of developing a lead generation strategy to maintain a strong pipeline full of quality candidates. Making Relationships Digital with Marketing Automation. To achieve this balance and make candidate and employer engagement alike more intelligent, more and more recruiters have turned to marketing automation.

Marketing 39

Marketing Lead Nurturing Social Media Scale 39

SugarCRM

AUGUST 17, 2021

You have a strong marketing strategy, and you generate Marketing Qualified Leads (MQLs) at a staggering pace. Your channels are packed with high quality content, from thought leadership blog posts to educational videos, eBooks, and Case Studies. . From MQL to SQL and SRL: How? Tech Used by BDRs.

Lead Rank 26

Lead Rank Marketing Qualified Lead Lead Scoring Sales Qualified Lead 26

SugarCRM

AUGUST 11, 2021

Ever been asked what you do as a marketer? A marketing job description can go in many directions depending on which part of marketing you cover. But one overall goal of a marketing team stays the same–the job of a team of marketers is to help businesses build valuable, personal relationships with their customers.

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

Video 24

Video B2B Marketing SugarCRM 24

SugarCRM

JANUARY 27, 2016

Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. And you likely use each channel in a different way and for different purposes. Because you shouldn’t just be asking which one channel is right. Let Your Customers Take the Lead on Channel Preference.

Channels 20

Channels Marketing How To Social Media 20

SugarCRM

NOVEMBER 7, 2023

Search engine optimization strategies are the first you should look into in the process. Learning how customers interact with your e-commerce website or app can offer you a look into their interests and preferences, making it easier to tailor adequate marketing campaigns and product recommendations. Browsing patterns.

B2C 26

B2C SugarCRM How To Engineering 26

SugarCRM

SEPTEMBER 30, 2021

The Content Marketing Institute found that 7 out of 10 customers like brands’ articles more than ads. A great content marketing strategy isn’t only about growing an audience but mostly about delivering value while paving the way for the sale. Engineering as Marketing. Closing Thoughts.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

SugarCRM

JUNE 14, 2021

Regardless of the industry, or the size of the business, marketers are all in pursuit of the same goal: Lead generation. Only a strong marketing automation suite with up-to-date features can ensure that a team’s lead generation strategy keeps pace in this environment. Have a Clear and Practical Content Strategy.

Lead Generation 45

Lead Generation Leads Marketing Qualified Lead B2B 45

SugarCRM

JANUARY 24, 2023

The good thing when acting in the SaaS services market is that you have global coverage. The benefits of localization can be applied in: Sales and Marketing Your marketing campaigns are more effective when you speak your customers’ language—literally. Besides traditional contact channels (i.e.,

Strategy 26

Strategy Churn Campaigns Loyalty 26

SugarCRM

SEPTEMBER 2, 2021

We live in a hyper-personalized world—so getting the right message, to the right person, at the right time, on the right channel is essential for marketers. For the uninitiated, marketers segment their audiences (i.e., As a marketer, how can one start segmenting their audience? Why, you may ask? Personal History (e.g.,

Segment 26

Segment Top of Funnel Marketing B2B 26

SugarCRM

JANUARY 13, 2022

Your customers expect the best across every touchpoint of the buying cycle, from personalization to support channels. Channel switching. The high quality customer support these tools offer rounds out the customer experience and ensures positive word of mouth that feeds back positively into the marketing process.

ROI 26

ROI Customer Loyalty Churn 26

SugarCRM

JANUARY 30, 2024

A recent McKinsey study of more over 5,000 companies that ‘outpace’ their peers in building scalable growth found three key similarities in how these firms use Go-to-Market (GTM) technology. GTM technology offers enterprises multiple development opportunities, personalized customer experiences, and drives growth.

Lead Rank 26

Lead Rank Lead Scoring Analytics Channels 26

SugarCRM

AUGUST 16, 2022

One of the main reasons is that marketing teams still struggle to define what good leads are and pass them successfully on to sales. The numbers speak for themselves: 54% of sales leads generated by marketing are deemed to be either poorly qualified or underqualified. Why can’t marketing or sales do the job, you might ask?

Lead Rank 26

Lead Rank Ideal Customer Profile Campaigns Marketing Qualified Lead 26

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

SugarCRM

APRIL 7, 2022

At the click of a mouse, consumers can get a full 360-degree review on a service or product they desire, browsing competitors, company reviews, and markets—all at record speed. The pandemic put the kibosh on in-person sales meetings and fueled a rise in the adoption of digital channels for sales interactions.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Face-to-face 52

SugarCRM

OCTOBER 15, 2019

IoT has the ability to drive insights throughout sales, customer service and marketing departments. IoT can detect customer dissatisfaction, assisting sales reps to put together a tailor-made strategy for each customer. Marketers can also leverage these insights to deliver content to the specific target audience at the right time.

CRM 33

CRM SugarCRM System Loyalty 33

SugarCRM

JANUARY 9, 2020

For many recruiters, that help comes in the form of developing a lead generation strategy in order to maintain a strong pipeline full of quality candidates. That said, having a strong lead generation strategy can make keeping that pipeline full of quality candidates easier. Sugar Market might be a perfect fit.

Lead Generation 26

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 26

SugarCRM

AUGUST 29, 2023

So, let’s discuss how you can leverage these strategies to grow your business. Cross-selling is a sales strategy that encourages current customers to look into and potentially invest in products and services that work in conjunction with the primary purchase. Cross-Selling: What Is It?

CRM 26

CRM Loyalty Segment Social Media 26

SugarCRM

FEBRUARY 27, 2020

In a market where it seems that the right talent is hard to come by, it is incumbent on recruiters to have almost a preternatural awareness of who is available and when. Here are four strategies recruiting firms can implement that will lead to better timing and finding the best available candidate: 1. More effectively reach candidates.

Real Estate 26

Real Estate Hiring Sales Qualified Lead SugarCRM 26

SugarCRM

FEBRUARY 27, 2020

In a market where it seems that the right talent is hard to come by, it is incumbent on recruiters to have almost a preternatural awareness of who is available and when. Here are four strategies recruiting firms can implement that will lead to better timing and finding the best available candidate: 1. More effectively reach candidates.

Real Estate 26

Real Estate Hiring Sales Qualified Lead SugarCRM 26

SalesHandy

JUNE 5, 2020

You will get to know the step-by-step process, surefire strategies, and templates to nurture your leads. Lead nurturing can be carried out using various existing communication channels like phone calls, social media, web ads, emails, direct mail, In-person meetings, etc. Multi-channel lead nurturing. Table of content.

Lead Nurturing 80

Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80

SugarCRM

FEBRUARY 10, 2022

sales, marketing, services, and operations) will benefit a call center culture, especially in these work-from-home times. There are a few essentials you must consider if you want your agents to provide a seamless and effortless customer journey: Create Harmony Between Services, Marketing, and Sales. Understand Your Customers.

Customer 49

Customer How To Churn Face-to-face 49