SugarCRM

NOVEMBER 30, 2021

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Marketing automation systems often provide easy access to external databases for validation and cleanup. Things get even more complicated if you have limited resources.

Lead Rank 49

Lead Rank Top of Funnel Lead Scoring Strategy 49

SugarCRM

MAY 24, 2022

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

Sales Goal 26

Sales Goal Webinar Metrics Top of Funnel Strategy 26

SugarCRM

JULY 15, 2021

We would like to show you how sales can have cross-selling opportunities and at-risk accounts in their crosshairs without any hassle, how marketing can have automatic lead scoring at campaign metrics at their fingertips, and how your support reps can focus on talking to customers instead of manually routing cases.

SugarCRM 43

SugarCRM Marketing Lead Rank Lead Scoring 43

SugarCRM

APRIL 2, 2021

Sales and marketing teams share one common goal—to increase a company’s revenue. Solving the Sales-Marketing Conundrum: 3 Strategies to Consider. The marketing department is also charged with generating high-quality leads for the sales team. For example, each one has its own definition of a lead.

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Lead Rank Sales Qualified Lead Marketing Qualified Lead Strategy 29

SugarCRM

OCTOBER 28, 2021

Salespeople and marketers should work closely and collaboratively when they implement account-based marketing strategies. At Sugar, we knew there was a way to ditch the blind spots and roadblocks that prevented our marketing and sales teams from working together to drive more pipeline.

Account Based Marketing 49

Account Based Marketing Intent Data SugarCRM Marketing 49

SugarCRM

JANUARY 25, 2024

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impact using the platform and engaging with the Sugar ecosystem and SugarClub in the journey to reduce manual processes and make the hard things easier for their business and their customers.

SugarCRM 29

SugarCRM Customer Transportation Real Estate 29

SugarCRM

SEPTEMBER 22, 2020

Think about all of the different types of marketers you have worked with. Some marketers you’ve known may have focused on the creative elements or tactical aspects of campaigns, while others may have been most concerned with strategy, technology, or reporting. The post What Type of Marketer Are You?

Marketing 49

Marketing SugarCRM Campaigns Analytics 49

SugarCRM

JANUARY 18, 2022

From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity. A business that doesn’t best use data in its marketing efforts will handily surrender its prospects to one that does. Enhanced Customer Clarity.

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Analytics Data Marketing Scale 42

SugarCRM

OCTOBER 17, 2023

Most AI applications, however, revolve around facilitating sales and marketing operations. For Marketing, generative AI is the future. For Marketing, generative AI is the future. Below are some ways marketers can tap into the power of generative AI in their marketing endeavors. However, the opposite is often true.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Marketing Lead Rank 26

SugarCRM

MARCH 17, 2022

Businesses must strive for more than traditionally perceived value to remain current in today’s market filled with savvy customers. SugarCRM Named a Top Vendor in Constellation ShortList for Sales Force Automation for Small and Midsize Business. SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards.

CRM 52

CRM SugarCRM Infusion Lead Rank 52

SugarCRM

APRIL 2, 2024

Prospect the market and see how the available solutions would fit into your rep’s daily routines, depending on your first identified priorities. Inbound emails or marketing activity and response. In other companies, that responsibility falls to marketing. ” – Zac Sprackett, Chief Technology Officer, SugarCRM 4.

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SugarCRM Vendor Government CRM 26

SugarCRM

JANUARY 11, 2022

Personalized marketing is a must as consumers of all types crave a more tailored buying experience. Marketers needed a strategic approach to define and target key accounts, so Account-Based Marketing (ABM) emerged and quickly became highly regarded as one of the most successful B2B marketing strategies.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profile Account Lead Rank 36

SugarCRM

JUNE 18, 2020

Once you identify the need for a marketing automation platform and gain buy-in for implementing that platform, what’s next? Marketing Automation Is About More Than Technology. When we think about marketing automation, the first thing that comes to mind is technology. How to Approach Your Marketing Automation Strategy.

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Lead Rank Strategy Marketing Lead Scoring 32

SugarCRM

DECEMBER 9, 2020

How much revenue does your marketing content generate? And while marketers and content are not directly involved in the sales funnel, they can help reduce friction between departments and, most importantly, equip their sales peers with the type of content that grabs attention and closes deals. .

Top of Funnel 49

Top of Funnel Marketing SugarCRM B2C 49

SugarCRM

MARCH 23, 2021

In fact, many companies build their entire sales strategy on a solid foundation of marketing initiatives and brand recognition. . Successful companies build their marketing and sales strategies around the customer. The answer is simpler than you would have thought: Marketing Automation! . Market With Relevance.

ROI 26

ROI SugarCRM Lead Rank Lead Scoring 26

SugarCRM

JUNE 16, 2022

In contrast, global SugarCRM research found that 58% of companies say their customer churn has increased in the last 12 months. Here are three essential strategies for improving your customers’ experience: 1. Using AI to Create Empathy in Marketing Strategies. Embracing a Data-Driven Strategy.

Strategy 26

Strategy Scale Ideal Customer Profile SugarCRM 26

SugarCRM

JANUARY 3, 2022

Pandemic disruption continues to teach us that companies operating from a place of empathy and customer knowledge build stronger relationships and loyalty—the hallmarks of an effective marketing strategy. Marketers must operate with compassion. AI: A Marketing Tool to Improve CX. Empathy Is Vital to Marketing Success.

Lead Rank 52

Lead Rank Lead Scoring Marketing Qualified Lead Marketing 52

SugarCRM

NOVEMBER 8, 2022

How Backcountry and SugarCRM Aligned on Shifting Customer Needs. By working together, SugarCRM and Backcountry were able to take a microscope to sales plans and shift selling strategies to ensure that Backcountry was able to create more value and customization around each and every customer.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Scale Customer 26

SugarCRM

FEBRUARY 15, 2024

As they look ahead to the upcoming year, recent PwC research shows that more than half of UK manufacturers are gearing up to introduce new products, with more than a quarter (27.3%) hoping to explore uncharted territory and expand into new markets. However, the path forward is not without its challenges.

Opportunity 26

Opportunity SugarCRM Face-to-face Infusion 26

SugarCRM

JANUARY 18, 2024

Next-Generation Prospecting with SugarCRM and Foundry Foundry for Sugar Sell enhances sales prospecting in SugarCRM with AI-based Smart Scores, focusing on the right accounts and getting into deals earlier. Check out SugarCRM and Foundry’s recent guide, “ Next-Generation Prospecting: Delivering on the Promises Made to Sales ”.

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Intent Data Intent SugarCRM Data 26

SugarCRM

JUNE 25, 2020

This “reason” applies to marketing automation platform (MAP) implementations as well. A MAP is a solution built for marketers that allows them to capture, nurture, and convert leads, maintain customers, and identify advocates. Marketing automation is an integral component of customer relationship management.

CRM 49

CRM SugarCRM Marketing Education 49

SugarCRM

NOVEMBER 9, 2022

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impacts using the platform. The CX Innovation award celebrates the Sugar customer pushing the platform’s boundaries to innovate and deliver a better customer experience.

Brainsell 49

Brainsell SugarCRM Customer CRM 49

SugarCRM

FEBRUARY 14, 2023

You’ve probably heard that automation helps both marketing and sales teams do their jobs—but that doesn’t mean they’re interchangeable. Does marketing automation serve a different purpose than sales automation? The most common marketing automation features include: Email marketing. CRM integrations.

Sales Automation 26

Sales Automation Lead Rank Top of Funnel Lead Scoring 26

SugarCRM

OCTOBER 5, 2021

Your boss just asked you to set up a marketing strategy for your company. Then you can cross “add a marketing strategy” off your list because you’re done … right? Marketing Automation Platform vs. Email Marketing Software – What’s the Difference? Align sales and marketing. Well, sort of.

Webinar Metrics 26

Webinar Metrics Strategy Marketing Lead Rank 26

Score More Sales

APRIL 26, 2013

Give your opinion about integrating marketing automation into CRM? Did you attend SugarCon13 – the largest SugarCRM gathering to date? Paul Foucher of SugarCRM. I’ll have a post next week on this, but for now we discussed some features that SugarCRM has announced in their Sugar7 product which will offer better mobile use.

CRM 179

CRM SugarCRM Guidelines Face-to-face 179

SugarCRM

JANUARY 25, 2021

Marketing can help you build a closer relationship with your audience. But we’re here to bring you closer to your audience and help you improve your interactions with them through marketing. If you work in a marketing department, no matter how small or big, these quick hacks can help enhance your organization’s CX strategy. #1.

Marketing 52

Marketing Customer Decision Maker Segment 52

SugarCRM

MARCH 23, 2023

As marketing professionals, we’re constantly on the quest for the ultimate results: high open and click rates, plus increased customer engagement. Marketing teams skillfully craft attention-grabbing subject lines, captivating content, and perfectly-timed campaigns to propel businesses forward. What is implicit permission?

Email Marketing 26

Email Marketing Lead Rank Lead Scoring Marketing 26

SugarCRM

APRIL 1, 2020

How to supercharge your inbound marketing activities with a strong, complementary outbound marketing strategy. Does your marketing team have a blog? Inbound marketing activities like these have become commonplace in today’s digital world, and for good reason. As a result, inbound marketing was born.

Inbound 48

Inbound Marketing Outbound Webinar Metrics 48

SugarCRM

APRIL 20, 2021

This puts the pressure on marketing to further qualify and nurture leads because cold calling is just not the best use of anyone’s time. People will buy when they are ready and well informed and it is marketing’s job to make sure the programs and content are in place to do that. So what is marketing automation?

Marketing 26

Marketing Top of Funnel SugarCRM Lead Rank 26

Score More Sales

APRIL 30, 2013

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Now there are very capable CRM products on the market that are extremely low cost – even free for micro businesses. COMPLICATIONS. A tool is nothing but a tool without a process.

CRM 291

CRM Revenue SugarCRM System 291

SugarCRM

JULY 29, 2021

Some of the key topics discussed between Charles Hicks, General Manager, Sugar Serve at SugarCRM , Roy Grubbs, Customer Success Manager at SugarCRM , and Mario Del Cid, Customer Success Director, EMEA at SugarCRM include: The most common areas for improvement between sales and service: handoff points, closing the loop, and maintaining communication.

SugarCRM 52

SugarCRM Webinar Metrics How To Margin 52

SugarCRM

SEPTEMBER 24, 2021

Since starting Sugar back in 2004, I’ve always enjoyed working with mid-market companies the most. But the real customer experience (CX) fun, in my opinion, is with mid-market companies. But the real customer experience (CX) fun, in my opinion, is with mid-market companies. What is a mid-market company?

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Company Scale Marketing Segment 49

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

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Lead Rank Lead Scoring ROI Opportunity 26

SugarCRM

OCTOBER 2, 2020

In a previous blog , we discussed how the versatile world of marketing allows individuals—from analytical to artistic—to hone in on their passions. Now that you’ve taken the quiz, let’s find out what your marketer type means. Despite the differences amongst marketers, there are some similarities in all of our priorities.

Marketing 48

Marketing Lead Rank Campaigns Lead Scoring 48

SugarCRM

NOVEMBER 28, 2019

Many marketers are so eager to get started with their big, lead-driving programs that they overlook the importance of crafting a content marketing strategy. We assume content has only a small role to play in our overall marketing goals. Here are three steps for kick starting your content marketing strategy.

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Top of Funnel Strategy Marketing Buyer Persona 22

SugarCRM

FEBRUARY 20, 2024

In this episode, Andres shares his in-depth operational knowledge, along with a wealth of experience in the shipping industry, from sales strategies to the standard of service he and his family implement for their organization. Andres stated, “We also have a big Business Intelligence (BI) department.

CRM 26

CRM SugarCRM Transportation Pivotal 26

SugarCRM

APRIL 16, 2019

Sales and marketing are two very different areas of business; however, both are essential for the success of your company. While marketers are working on generating and nurturing high-quality leads, sales reps are working hard to close deals. See how SugarCRM can help you boost your sales and marketing alignment, by watching our demo.

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SugarCRM Marketing CRM Retention 34