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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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How to Align Sales and Marketing to Close More Deals

Revegy

According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

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Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker

SBI

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. The road to closing business in the B2B realm can be a long, complex journey. Who’s the right decision-maker now? It’s what you know that will help you close business. Were they promoted?

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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. The gatekeeper is usually an executive assistant or associate to the decision maker.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

One major key to success in sales is a salesperson’s ability to reach decision makers. Salespeople who reach THE decision maker are 341% more likely to close the business than those who fail to reach the decision maker. Objective Management Group (OMG) has assessed nearly 2.4

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

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