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3 Examples of Creative B2B Marketing Initiatives

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So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

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All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246
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“Land” Your Best Prospects with Landing Page Marketing

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Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246
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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Now look a little more closely at your clients and think about the types of people that buy from you. Humans, aka your prospects, don’t care about?your?problems Your prospect decides to do?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

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By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. What are examples of data-based buying signals.

Lead Rank 309
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

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They’re a critical part of personalized prospecting and account-based strategy. And we’ve got examples. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Effective cold email outreach means to find something your prospect values—and something you have in common.

Examples 264