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Structure of a Winning Case Study for a Local Business

BuzzBoard

It’s one of the most potent tools a digital agency has to showcase its expertise and results-driven approach. It outlines the specific challenges your client was facing, creating relatable ground for potential local businesses suffering from similar issues. Here are some insights. First, start with context and challenges.

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5 Steps to Telling a Better Story in Your Next Sales Presentation

Hubspot Sales

The language they use to communicate these challenges (as well as other issues they’re facing). Fortunately, HubSpot has plenty of solutions to get you started, including the Make My Persona tool and a library of free buyer persona resources. Here’s how to do it well. Step #1: Start with Buyer Personas. How they see themselves.

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How to Align Marketing and Sales for Successful Sales Enablement

Allego

Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. This article originally appeared in Marketing Toolbox. But this isn’t true. Here are three ways they can do this: 1.

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How Sam Scaled His Sales Force Rapidly

SBI Growth

A light-weight sales process tied to future customers’ buying behaviors will allow you to transfer your sales knowledge and expertise to whole team and allow them to execute in a repeatable fashion Below is a real life story on how Sam (Sales Leader) used sales process to scale his organization. It’s just common sense!”.

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How A Career In Umpiring Helped Me Develop My Sales Strike Zone

Sales and Marketing Management

A lesson I learned in umpiring is that if you’re willing to ask the question, you need to be willing to accept honest feedback and process constructive criticism in a positive way. Author: John Bennett, Sales & Business Development Leader with Peak 10 Sales success is about much more than converting prospects to customers.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers.

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Building a House of Business—Making it Real

Pipeliner

In this series, we’ve watched our house of business go through the vision, the planning stage, and construction. There are many tools that can be used which allow you to customize a SaaS product for a specific company and which will allow a company a very hands-on feel—much like the house with the staging furnishings. Marketing Shift.