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An Antispam Masterclass for Great Email Marketing

Appbuddy

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Of course, metrics are irrelevant if emails don’t get delivered. For more fascinating stats and expert analysis, check out the full report.

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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Many marketers take the peak sales season as a cue to dust off their old, lesser engaged lists of subscribers to maximize their short-term revenue. Of course, there are many unknown variables.

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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Appbuddy

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. The DMA’s Marketer Email Tracker report shows 41% of senders now have language for this in their signup processes, while 43% include text about tracking in their emails. Stay educated.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. It’s hard to overstate the impact of COVID-19 on the email landscape. What kind of impact does spoofing have?

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Join Validity at Salesforce Connections 2022 

Appbuddy

From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders. . To ensure success during these high-volume sending periods, email marketers need to lay the groundwork now. . Where to find us .

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How Badly Do You Want It?

Grant Cardone

Next up was Mount Everest. In 2013 Maria became the first Portuguese woman to summit Mount Everest. Are you willing to climb Everest for it? Of course, you don’t need to climb a literal mountain to reach your goals, but are you WILLING to? Then she decided to complete a successful trek to the North Pole.

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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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