Sales and Marketing Management

JANUARY 9, 2023

By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process. The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management.

Buyer Intent 367

Buyer Intent Intent Data Intent Buyer 367

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

Data 261

Data Ideal Customer Profile Policies Networking 261

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

SalesFuel

APRIL 19, 2024

How is your client supposed to get personalized ads to current and potential customers with cookies decreasing everywhere? This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? What does this mean for your client?

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Connext Digital

FEBRUARY 23, 2024

In email marketing, precision targeting is paramount. The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts.

Email Marketing 94

Email Marketing Data Marketing Campaigns 94

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Is Poor Data Quality?

Data 251

Data B2B Churn Buyer Persona 251

Sales and Marketing Management

MARCH 17, 2022

Data visualization is a valuable tool in creating and retaining trust between businesses and consumers. Here are three ways to improve relationships with customers via data visualization. The post Why Data Visualization Is Vital in Forging Customer Relationships appeared first on Sales & Marketing Management.

Data 136

Data Customer Consumer Tools 136

Autoklose

APRIL 22, 2024

In business, data is everything. Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. Therefore, it’s only logical if the data they use isn’t accurate, their efforts won’t be successful. Reduced costs 4.

Data 98

Data Top of Funnel Government Churn 98

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. With ZoomInfo enabling Amazon S3 automation, we now receive ZoomInfo’s updated and enriched data every three hours. For many teams, managing data quality remains an obstacle that demands significant staff time.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

JUNE 25, 2019

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

Data 196

Data Intent Data Intent Customer 196

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. Data Decay Could Ruin Your B2B Database.

Data 242

Data B2B Account Based Marketing ACT 242

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn 173

Churn Retention Data Customer 173

Sales and Marketing Management

AUGUST 4, 2022

The key to minimizing churn during these times requires an agile team that uses data and insights to best serve its customers. The post 5 Ways to Minimize Customer Churn During Challenging Times appeared first on Sales & Marketing Management.

Churn 326

Churn Customer Data Marketing 326

SBI Growth

SEPTEMBER 12, 2020

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

Hubspot Sales

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. 10 Upselling Strategies for 2024 1.

Data 85

Data Strategy Customer Social Media 85

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

NOVEMBER 17, 2020

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Current Data Privacy Laws. Spam is always a no-go.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Desktop Website: 67.1% Overall, 75.6%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. A better way to keep data accurate.

Data 130

Data Ideal Customer Profile Customer Enterprise 130

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. That’s where a single customer view, or SCV, comes in.

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230