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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Demand Generation vs. Lead Generation

Zoominfo

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple.

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment. LinkedIn videos can reach prospects, current customers, executives, decision-makers, and followers interested in your company.

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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

What Your CMO Doesn’t Know About Customer Advocate Programs. I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics.

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PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. The Battle for Customer Attention.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

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