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For Marketing, Digital Transformation Has Always Been about Data

Cincom Smart Selling

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product. Where Does Marketing Get Its Data Today?

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4 Ways to Achieve Better Personalization with Inside Sales: How a Data-Driven Approach Will Help Your Reps Work Smarter. @TechTarget

SBI

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. As a sales technology and data provider, a key element of our process, similar to any provider in this space, is onboarding. 4 Train reps on how to (and not to) use behavioral data.

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Sales Forecasting Accuracy: How to Put Your Data to Work

Xactly

Sales data. Most companies have an abundance of it floating around—performance data, compensation data, financial data. Poorly-handled data creates a bit of a mess. Before we dive into exceptional , let’s discuss how many companies handle their data right now. Can your data really do that?

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Improve Sales Forecasting to Improve Sales Performance?

Anthony Cole Training

It caught my attention because 1) the use of a number , the use of the word improve and the phrase reduce revenue risk and 2) I’m constantly on the look out for information that may be of help to my clients and prospects. Provide data that is insightful to their business success and show them where there could be areas for improvement.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. Simply put, prospect theory deals with the psychology of decision making. But prospect theory states people are more motivated by what they stand to lose than what they might gain.

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Tips to Maintain Control of a Sales Negotiation

Janek Performance Group

In our recent white paper The Ultimate Guide to Sales Negotiations , we discuss how negotiations improve with consultative selling. Ideally, negotiation won’t even come into play: When all things are aligned, your data, along with your record of success, will do the talking for you. Additional meetings may be requited.