The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Pointclear

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Data flows like a river through the world, regardless of what problem it is asked to solve.

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

Sales Hacker

OCTOBER 19, 2020

My data science team decided to put this thinking to the test. This is the first in a series of data science-oriented posts from the data science team at Outreach. They spend their time digging through complex data sets to help sales professionals perform at a higher level. Gather data, and follow where it leads.

Buyer 103

Buyer Data Lead Rank Lead Scoring 103

SBI

MARCH 13, 2018

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. Data and insights. And even better, understand those signals sent from IT support, finance, or other divisions in your company that may be communicating with your prospects. Automate signal and data capture.

CRM 139

CRM Data Intent Decision Maker 139

Allego

APRIL 30, 2024

In addition, McKinsey analysts say, “AI can boost sales effectiveness and performance by offloading and automating many mundane sales activities, freeing up capacity to spend more time with customers and prospective customers (while reducing cost to serve).” 5 Ways AI Is Transforming Sales Enablement 1.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

SBI Growth

SEPTEMBER 2, 2012

Sales Operations Leaders aren’t making data meaningful today. They are too focused on metrics and data. In fact, when asking Sales Operations Leaders what qualitative data they had gathered, here are their responses: Conducted internal win/loss debrief on large opportunities. Gathering Data to Develop an Outward-In View.

Data 267

Data Analysis Sales Operations Buying Cycle 267

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. By circulating unique insights and meticulously researched data, you can establish authority and trust. Such platforms give your agency exposure to industry leaders and prospective clients.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Janek Performance Group

MARCH 16, 2022

They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. Sales leaders do not want their sales reps wasting their time calling low likelihood prospects.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Leads 62

The ROI Guy

AUGUST 12, 2015

Buyer’s almost unanimously wanted content to Focus less on product specifics and more on value, Use more benchmarking data and research to support content, and to Provide more insight from industry thought leaders/analysts.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

Understanding the Sales Force

FEBRUARY 26, 2014

There are certainly companies and people that don''t measure up when it comes to the high integrity profile and that is what makes prospects so skeptical. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Cincom Smart Selling

OCTOBER 14, 2020

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product. Where Does Marketing Get Its Data Today?

Data 62

Data Ideal Customer Profile Marketing Campaigns 62

Smooth Sale

MARCH 10, 2024

As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands. Likewise, evaluation articles, reviews, and testimonials can help prospects compare your products with alternatives. Celebrate Success!

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Hubspot Sales

MAY 15, 2018

Doing so requires the ability to source, organize, and communicate data in a way that connects the salesperson’s solution to the buyer’s challenge. In short, salespeople must be master storytellers with data. Storytelling with Data. Use these insights as the starting point for your data collection. Collect the right data.

Data 100

Data Benefit ROI Scale 100

Partners in Excellence

MAY 25, 2022

We struggle to provoke interest, to engage a prospect, to get people to respond to our outreach. The data on responses is, not surprisingly, horrible. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Allego

APRIL 18, 2024

Here’s how: Sales Prospecting: AI streamlines the way sales teams identify and score potential leads. By analyzing large sets of data, AI algorithms can quickly identify patterns and characteristics of ideal customers to make the prospecting process more accurate and less time-consuming.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Sales and Marketing Management

FEBRUARY 5, 2021

From amassing critical consumer data to scheduling email campaigns and mapping customer journeys, there’s no end to the streamlined advantages sales tech can bring to the table. We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. . When should I send that case study?”) Spread the Word.

Scale 177

Scale Maximizer Strategy How To 177

Partners in Excellence

MARCH 28, 2016

You’ve all experienced this, you download a white paper, maybe you sign up to evaluate a new SaaS tool. ” Forget that you haven’t even gotten the white paper, or the logon link to the tool. I was struck by some data at the beginning of the report. “Can I set up a demo?”

Prospecting 48

Prospecting Follow-up eBook Study 48

Janek Performance Group

MARCH 26, 2024

These are based on market research and real data about your existing customers. Analyze the data collected from surveys, interviews, and market research. Cross-reference them with real-world data from your sales and marketing teams. These team members best know your prospects and clients, so seek their feedback often.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Pointclear

JANUARY 26, 2012

It’s great for target verification and data collection at the earliest stages of your campaign, too. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. With 18,500 business lists available for rent in the U.S.,

Media 233

Media Direct Mail netFactor Trade Show 233

Pipeliner

MAY 22, 2023

In this white paper, Nikolaus Kimla explores the Myths Debunked: Data Security & Risk Assessment surrounding AI in Sales forecasting. Myths Debunked Data Security & Risk Assessment It’s true that Artificial intelligence can be of great assistance in sales forecasting.

Sales Forecasts 40

Sales Forecasts Forecasting Pipeline CRM 40

SBI

JULY 10, 2018

Many modern B2B companies select their target account tiers using fit data from a data intelligence solution , and engagement data from their marketing automation solution. This combination is a good start, but there’s one problem with the engagement data: prospects have to come to you. The idea behind F.I.R.E.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Sales and Marketing Management

FEBRUARY 5, 2021

From amassing critical consumer data to scheduling email campaigns and mapping customer journeys, there’s no end to the streamlined advantages sales tech can bring to the table. We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. . When should I send that case study?”) Spread the Word.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Score More Sales

MARCH 26, 2013

In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. An Experian study found that 23% of data in a company’s database is incomplete or inaccurate.

CRM 235

CRM Guidelines Data Compensation 235

SBI

OCTOBER 2, 2018

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. As a sales technology and data provider, a key element of our process, similar to any provider in this space, is onboarding. 4 Train reps on how to (and not to) use behavioral data.

Inside Sales 102

Inside Sales Data Lead Rank Hiring 102

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. ZoomInfo MarketingOS Finally, ABM with data you can trust. Demand creation Includes webinars, white papers, and product trials 3. The good news? But the world has changed.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Xactly

OCTOBER 11, 2018

Sales data. Most companies have an abundance of it floating around—performance data, compensation data, financial data. Poorly-handled data creates a bit of a mess. Before we dive into exceptional , let’s discuss how many companies handle their data right now. Can your data really do that?

Sales Forecasts 72

Sales Forecasts Forecasting Data Compensation 72

John Barrows

MAY 15, 2019

It’s also about using data to look for indicators about whether or not a prospect is in the market for our services so we can time our outreach to them. It’s about social selling, cadences, nurturing and something I’m starting to focus a lot of my attention on which is “intent data.” G2 is all about intent data.

Outsourcing Services 187

Outsourcing Services Ideal Customer Profile Intent Data InsideView 187

Pipeline

APRIL 1, 2024

Evaluation of client needs: constantly assess customer data to stay on top of changing customer needs. Assess customer data and market trends to lay down the attributes of your ideal customer. As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales and Marketing Management

OCTOBER 16, 2017

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

Real Estate 243

Real Estate Construction Scale Hiring 243

Pipeliner

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. This data can be used to make more informed decisions and drive continuous improvement in the sales process.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98