Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

The Pipeline

APRIL 27, 2011

It can be something as big as a huge new enterprise deal, or a small as the new guy’s first successful appointment. No matter how difficult your market or month is, there’s always something to celebrate. No matter how you present it, ensure the customer has a place at the sales meeting table on a regular basis. Sales Cycle.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

AUGUST 5, 2011

Lauren Carlson is a write and market analyst out of Austin, Texas. She focuses on enterprise technology in the area of customer relationship management. Demand Generation. EDGE Sales Process. Hiring Sales Talent. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales Tool.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Apptivo

FEBRUARY 1, 2023

With correct tools that provide full visibility of their sales pipeline it is easy to identify prospects that have the most probability to convert. The sales pipeline provides the metrics needed to keep an eye on the entire sales cycle from fresh opportunities to closing sales. What is a sales pipeline?

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

The Pipeline

SEPTEMBER 9, 2011

It was with this lesson in mind that I had to laugh at a blog post I read earlier this week lamenting the extremely low number of sales organizations having a formal approach for engagement through social media. Demand Generation. EDGE Sales Process. Hiring Sales Talent. Book Notice. Book Review. Business Acumen.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. Was it the Facebook ad that helped us drive the sale? But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account.

Lead Rank 94

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 94

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 137

Paid Content Top of Funnel Lead Rank Webinar Metrics 137

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

APRIL 29, 2021

Seeking to avoid these scenarios, as technology has allowed sales processes to scale, the creation of sales content has largely fallen on the shoulders of marketing. However, marketing content and sales content are distinctly different. In some cases, sales reps are the primary source of new sales content.

Outbound 104

Outbound Scale Hiring How To 104

Pointclear

JULY 21, 2011

In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition. SQLs and closed deals) at risk.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. Account-Based Selling / Sales Development. Average Sale/Selling Price. AB Testing. Account-Based Everything / Revenue. Account Development Representative.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

SBI

AUGUST 30, 2018

Advocacy: Strikedeck tags customers that can be advocates for your company and product, and provides mechanisms to harness that advocacy in the closing of new deals, which is helpful to both Marketing and Sales organizations. We’ve been able to deliver value to our customers that range from enterprise-level companies, to SMBs.

Churn 95

Churn Loyalty Lead Rank Maximizer 95

Sales Hacker

DECEMBER 20, 2018

The Sales Engagement podcast focuses on helping you engage your customers and prospects in the modern sales era. Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. Average Duration: varies but generally far less than 25 mins.

Top of Funnel 111

Top of Funnel Social Media Cold Calling Sales Qualified Lead 111

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Marketing 94

Marketing Case Study Survey Social Media 94

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Sales calls by 28%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. ” Why Do I Need a Sales Methodology?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Sales Hacker

FEBRUARY 11, 2020

Sam Jacobs: Welcome to the Sales Hacker Podcast. Pete Crosby is the Chief Revenue Officer of Ometria, which is a marketing technology platform. Pete’s a longtime veteran of the SaaS world and the sales world. Sam Jacobs: The four levers of sales velocity, what are those, so that folks out there understand what they are?

Lead Rank 69

Lead Rank Hiring Lead Scoring Scale 69

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Hang Black.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

The ROI Guy

APRIL 21, 2010

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. What we’re still UNSURE about: How will enterprise giants like Microsoft react to partnerships like Salesforce & Google? Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! Facing the Reality of A.I.

Trends 99

Trends Outsourcing Services Top of Funnel Account Based Marketing 99

Sales Hacker Training

NOVEMBER 21, 2022

So if technology improves your process, or helps you close more deals, add it to your arsenal of sales tools and get cracking! Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Read on for a deep dive into account-based sales. 4) How long is our average sales cycle?

Ideal Customer Profile 84

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 84

Tony Hughes

MARCH 13, 2018

There is no quick fix in social selling just like there never was in analog enterprise selling and never will be. These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. Challenger Sales marketing and sales alignment.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49