Showpad

MARCH 17, 2021

One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. And because most events will take place virtually, you can attend conferences across the globe — right from your home office. We’ve updated our list of recommendations for sales enablement conferences and events to attend.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

The Pipeline

NOVEMBER 10, 2011

Successful Strategies for Prospecting – Roundtable. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. Focus Roundtable Free Online Event. Communication Strategy.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Demand Generation.

Webinar Metrics 118

Webinar Metrics Strategy Hiring Hubspot 118

Showpad

JANUARY 3, 2019

As you plan for 2019, consider these events to aid your sales team in success and growth. Rainmaker is Salesloft’s annual event and is all about sales engagement. The event is open to B2B sellers around the world who want to gain a competitive advantage and improve skills and productivity. Atlanta, GA | March 11-13.

Conference 67

Conference Sales Enablement Networking Outbound 67

Sales Hacker

APRIL 12, 2022

To get started, think about what the strategy is and what you’re trying to achieve and understand who your ideal customer profile is. Events disappeared overnight with COVID. People are slowly getting more comfortable in coming back out with in-person events. I work for a MarTech company, it’s not about technology.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Zoominfo

JUNE 6, 2019

Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. While the concept is simple, effective prospecting strategy is difficult to execute. What Is B2B Sales Prospecting? 24% of companies gained more leads using buyer personas.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Sales Hacker

OCTOBER 13, 2023

When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023].

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. Virtual events in general.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. As a result, 60-65% of AudiencePlus deals are sourced through events and content.

Media 71

Media Company Distribution How To 71

SBI

FEBRUARY 13, 2018

This will be my second year of attendance at the B2BMX event , organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. It’s the centerpiece for whole event!

Hoovers 139

Hoovers Account Based Marketing Demand Generation Demand Generation Targets 139

Emissary

NOVEMBER 4, 2021

A strong strategy using vertical marketing best practices can help reach these cross-functional buyers, drive inbound leads, and help solution providers differentiate themselves in crowded markets. Instead of “Retail,” you may get more leverage out of strategies focused on home goods, clothing, or pharmacies. Listen first.

Marketing 52

Marketing Strategy Collateral Case Study 52

The Pipeline

APRIL 8, 2011

Battle Reparation Tactics Meet Marketplace Strategies. Battle Reparation Tactics Meet Marketplace Strategies [link]. Battle Reparation Tactics Meet Marketplace Strategies [link] #news #sales. Battle Reparation Tactics Meet Marketplace Strategies [link] #news #sales. April 2008. March 2008. February 2008. January 2008.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Research shows 68% effectiveness in B2B demand generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

AUGUST 31, 2020

Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence, marketing intelligence, and competitive analysis. In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Registrations : The number of people who registered for the event. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

JANUARY 8, 2013

A Buyer Process Map will focus your marketing efforts for maximum demand generation. For example, a buyer moves from “Not in Market” to “Stimulated” after a Trigger Event. A trigger event can be many things; but something happened in your buyer’s environment. Answer them and you’re on your way to a great year.

Customer 331

Customer Demand Generation Demand Generation Targets How To 331

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

InsightSquared

MAY 16, 2019

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! Over the next several years, we can expect to see revenue ops become a critical business strategy for B2B enterprises, and Outreach is situated to help RevOps practitioners execute their strategy.”.

Account Based Marketing 89

Account Based Marketing Hotels Demand Generation Demand Generation Targets 89

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Buyers have changed, but has your SEO strategy? Your content marketing strategy should be leveraging every piece of content and ensuring that it is optimized content. CMO’s are tasked with driving customer acquisition.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

FEBRUARY 1, 2018

Ready to learn more about the state of B2B lead generation? Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 3 Creative B2B Lead Generation Tactics. Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Highspot

FEBRUARY 29, 2024

What is a Go-to-Market Strategy? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? Find out more here: Crafting a Winning Go-to-Market Strategy Who is on the Go-to-Market Team? Works closely with the sales team to generate demand and create brand awareness. Who is on the GTM Team?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SBI Growth

OCTOBER 14, 2013

You can also sign up for this free event to get an in-depth review. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. The solution (even though you don’t want to face it) is developing a content marketing strategy internally. Let’s look at the graph below from the study. Key Takeaway.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. By attending, you will get a copy of my LinkedIn content marketing syndication strategy guide. No one sends employees to industry events as individuals, and the same is true with LinkedIn.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Communication Strategy. Demand Generation. Sales Strategy. Trigger Events.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

Pointclear

MAY 29, 2012

This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 On demand webinars perform 5 times better than live events.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Sales and Marketing Management

NOVEMBER 30, 2018

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo. You know what you need to win the deal – you’ve already compiled the checklist.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation 191

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. Technology companies were early adopters of account-based marketing (ABM): utilizing personalization strategies to engage B2B buyers earlier, uncover more opportunities, and close bigger deals.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Develop and implement a Contact Strategy. Communication Strategy. Demand Generation. Sales Strategy.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Triggers Fundamentals (101) – Events. How well prepared you are in advance will help determine how well you can leverage events when they come to your advantage.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. By attending, you will get a copy of my LinkedIn content marketing syndication strategy guide. No one sends employees to industry events as individuals, and the same is true with LinkedIn.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

FEBRUARY 5, 2013

Start thinking about what you can gamify in your online strategy. They evolved and reacted instantly during the game events such as during the famous blackout. Use these optimizations to improve your mobile responsive site and demand generation strategy. Optimizing your site once isn’t enough to generate leads.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

BuzzBoard

MARCH 27, 2023

Sarah Franklin , Salesforce President & CMO Strategies Beyond Traditional Investments: Breaking Geographic Boundaries Since the pandemic has shaken the business world, remote work as well as hybrid work environments have taken the center stage.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

Sarah Franklin , Salesforce President & CMO Strategies Beyond Traditional Investments: Breaking Geographic Boundaries Since the pandemic has shaken the business world, remote work as well as hybrid work environments have taken the center stage.

Data 52

Data Account Based Marketing Marketing SalesForce 52

Pipeliner

APRIL 30, 2020

Event Registration. Frank Donny – Frank is Practice Leader, Sales Operations, and Enablement at QuickStart Strategies, a recognized leader in sales performance, demand generation, pipeline management, and sales/marketing integration.

Demand Generation 52

Demand Generation Demand Generation Targets Webinar Metrics Social Media 52

Zoominfo

AUGUST 31, 2020

Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence , marketing intelligence, and competitive analysis. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130