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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. However, most marketing leaders are still faced with challenges that are surprising. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Train your reps to understand a lead’s challenge and offer solutions accordingly.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” We’re here to explain the benefits of consolidating your martech stack, and how you should go about it.

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How Message Dilution Is Hindering Your Buyer and Financial Growth

Mereo

At a B2B selling organization, your value messaging is your flavor — while your buyer-facing professionals take the role of melting ice cubes. A CSO Insights study , too, found that almost 60% of companies say their brand message is diluted before reaching the buyer. This drink’s flavor has been brewed to perfection.

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Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

As we often tell our clients: There is no content without training, and there is no training without content. More mature disciplines offer services for a range of customer-facing professionals, including managers as well as those in service roles. “In a mature enablement discipline, none of these services stands alone.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Today, we’re sharing the ultimate list of sales podcasts. Recently, we published The Ultimate List of Marketing Podcasts. Listen here. Listen here. Listen here.

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