The ROI Guy

AUGUST 24, 2018

With Campaign Mode, your marketing, value consulting or sales enablement team can upload a spreadsheet into the Alinean Administrative Console. And one of the best ways to do this with your Alinean tools is leveraging our unique Campaign Mode feature.

Account Based Marketing 45

Account Based Marketing Campaigns Demand Generation Targets Analysis 45

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. He has over 15 years of experience in Marketing, Business Development, and Sales.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2022. He has over 15 years of experience in Marketing, Business Development , and Sales.

Influencer 52

Influencer LinkedIn Social Media Demand Generation Agencies 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

AUGUST 20, 2010

Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region and other criteria can be found on Inc.com. Complete results of the 2010 Inc.

Lead Rank 40

Lead Rank Lead Scoring Company Microsoft 40

Vengreso

MARCH 2, 2021

In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. According to HubSpot , 40% of sellers admit that prospecting is the most challenging part of the sales process. Sales calls by 28%. Why is this so?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. Account-Based Selling / Sales Development. AB Testing. Account-Based Everything / Revenue. Account Development Representative. Account Executive. Accounts Payable.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

MARCH 2, 2020

The Challenger Customer. Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. More Sales, Less Time. 80/20 Sales and Marketing. Productivity.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

In working with Anita, sales Professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator. What is one a-ha moment you’ve had in your sales career? What would you tell a woman just starting a career in sales? Commit to being an expert at what you do.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. What Is a Sales Methodology?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Top 2018 Sales Trends & Predictions – Strategic Headlines. Facing the Reality of A.I.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

OCTOBER 22, 2013

I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing. Click here to review the Interview On-Demand Click here to access the slides from the session. We recently created some insight for a client around the real cost of inertia.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker

OCTOBER 21, 2019

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Anita Nielsen.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

It takes a lot to succeed in sales. You need to know your customers intimately. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

JUNE 12, 2018

7) Not understanding the current state of the customer. This is the most common mistake, especially if your SDR organization falls within the sales department. Target your outbound marketing to ice-cold leads. This means turning your “Inbound Marketing” into “Outbound Marketing” Outbound Marketing?!

Scale 75

Scale Hiring Ideal Customer Profile How To 75

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. • What does your CEO expect from your selling and marketing efforts?

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40