SalesLoft
MARCH 6, 2018
While this might sound like enough content to satisfy even the most knowledge-hungry sales professional on your team, a lot of Salesloft customers (and future customers) tend to be over-achievers and chose to join us a day early for this year’s Pre-Conference Workshops. That was not the case in this Workshop.
Product Management University
JANUARY 10, 2024
My demos for other vertical industries weren’t nearly as engaging. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries. That’s when my demos in other industries really started to hit the mark, just like they had been in healthcare.
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Babette Ten Haken
AUGUST 1, 2018
Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. That is the power of Industry 4.0, the industrial Internet of Things business and operational ecosystem. Engage me to speak or conduct an interactive workshop at your next corporate or association event.
Product Management University
FEBRUARY 12, 2024
Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. We pitched the idea to our corporate marketing team as they had the demand generation budget.
Product Management University
OCTOBER 12, 2021
Industry marketing or solutions marketing are more common titles that up-level the role of traditional product marketing so that its focus is on business outcomes specific to vertical market segments like retail and healthcare, or horizontal business functions like finance, IT or HR.
Sales Hacker
JUNE 16, 2022
Bonus: Check out Richard’s upcoming free job skills workshop ! Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough.
The Pipeline
OCTOBER 31, 2011
One way would be to adopt a practice that is usually embraced by certain industries, that is Continuing Education. Demand Generation. If you don’t want to go that far, why not reward those who do read sales books you purchase for them or any books that help them sell better. Book Notice. Book Review. Business Acumen.
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