Product Management University
APRIL 17, 2024
Let’s say you have an artificial intelligence (AI) software platform. According to a Gartner Group article in January 2024 , they expect AI software to grow at a CAGR of 19.1% Determine the Productivity of Your Salesforce This is a big part of fleshing out your market strategy. Do you raise the quotas for your salesforce?
Zoominfo
AUGUST 22, 2022
. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, let’s say you sell marketing automation software. Everything is relative.
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Sales Hacker Training
MARCH 14, 2023
Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io Visit their pricing page to learn more.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. We found that the quality of leads had room for improvement: few of them converted into a viable MQL for our salesforce. Still, virtual events were unchartered territory.
Product Management University
FEBRUARY 12, 2024
Perhaps I’m biased here, but I think it’s the easiest transition into product marketing because you understand the sales process in depth and you have intimate knowledge of your target customers and the salesforce. At the time, this was a regular practice as all enterprise software was installed at the customer site.
Product Management University
JANUARY 10, 2024
For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Applying the Product Positioning Rule to Product Marketing My software career path took me from pre-sales to a corporate product marketing role where we supported our worldwide salesforce in a 5000-person company.
Zoominfo
APRIL 16, 2022
Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Supporting these critical multi-touch, multi-channel campaigns calls for sales automation software.
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