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Marketing Cuts Have Consequences

Sales and Marketing Management

Sales were going well, so far. “We We have to cut the budget substantially in this upcoming last quarter; I need $400,000 from marketing. This was a 40-person direct sales force driven by leads. Oh, by the way, if we take dollars from lead-generation plans, profits will drop further as sales decrease.

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How to Reach Decision Makers Every Time

No More Cold Calling

There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. A referral is the best way to get a meeting with the decision maker.

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

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Are Your Real Estate Marketing Messages Missing the Sales Target?

Increase Sales

What I have learned is 90% or better of the real estate marketing messages we have received are missing the sales target. For example, I have receive several direct mail postcards asking the same question about running out of time. Then there are the mailings about guaranteed programs to sell our home.

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How to Improve Your 2016 Real Estate Marketing Messages

Increase Sales

For those selling their homes, they receive a plethora of real estate marketing messages. Sometimes these direct mail campaigns can last for a week or several months. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Five Ways to Build Your Brand Image

Smooth Sale

The shift from a successful sales career to entrepreneurship taught me the importance of building your brand image. In simple terms, a marketing person explained that no one could duplicate an M&M. Thinking about the value you bring to a market is similar to working with the benefits of a product. Brand Consistency.

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