What Today’s Buyers Want—and How Sellers Can Provide It
Allego
MARCH 15, 2022
If sellers want to connect with today’s buyers, their interactions with them must be hyper-personalized. If they aren’t, forget about any kind of deal. That’s one of the key points Mary Shea, Global Innovation Evangelist at Outreach, stressed during a conversation I had with her during an episode of The Adapter’s Advantage podcast. Shea is responsible for thought-provoking research on the future of B2B buying and selling.
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