Wed.Sep 13, 2023

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Why is it Important to Align Your GTM Team?


Aligning your Go-to-Market (GTM) team so that everyone is rowing in the same direction is crucial for the success of your business for several reasons: Consistency: When all team members are aligned, you can ensure a consistent message, brand image, and customer experience. Inconsistent messaging or conflicting strategies can confuse customers and erode trust in your brand.

Strategy 123
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Improving Sales Effectiveness with Account Segmentation

SBI Growth

If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth. Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

Segment 177

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The Role of Customer Experience in Driving B2B Sales Growth in Manufacturing

Sales and Marketing Management

If B2B companies can embrace the same efficiency and convenience that B2C companies do, they can remove common pain points for a better customer experience. That optimized CX will foster sales growth in the future. The post The Role of Customer Experience in Driving B2B Sales Growth in Manufacturing appeared first on Sales & Marketing Management.

B2B 156
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Why We Integrated Ticketing Into Membrain (A Bit of a Rant)


Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Do You Really Understand Your Customers’ Problems?

Partners in Excellence

We are trained on what our products do. We know their capabilities, features and functions. We may know the “problem” they solve. They might improve productivity or efficiency. They might help our customers reduce costs. They might give them capabilities they currently don’t have. But does this mean we really understand our customers’ problems?

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Sales Talk for CEOs: Encore of Aligning Your Go-to-Market Team with Pouyan Salehi (S5Ep2)

Alice Heiman

Product. Sales. Marketing. Customer Success. If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Providing a seamless experience makes such a huge difference to customers, but it’s often hard to achieve. Luckily, you’ll get plenty of ideas and inspiration in this Encore Episode on the Sales Talk for CEOs podcast.

Sales 90
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Should You Make a ‘Bucket List’?

Grant Cardone

One of the fundamentals of my formula for success is mindset. Your perspective, roadmap, and destination must be locked in. Otherwise, you can’t achieve any target. Here’s what I think about whether you make a bucket list or not can keep you on track to 10X your life… Set MASSIVE Goals or Make a Bucket […] The post Should You Make a ‘Bucket List’? appeared first on GCTV.

Video 90
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Your Employer Brand Matters: A Sales Manager’s Perspective on Recruitment Marketing

The Center for Sales Strategy

It can be tough to find top talent! Not only do you have to find that talented person, you also have to convince them to come on board with your organization. Why should they choose you over the other competitors? As a sales manager, you have the task of finding the best candidates who can drive revenue and help your business grow. Your employer brand can make a big difference.

Sales 82
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A Simple Strategy for Getting to the Decision-Maker

Selling Energy

One of the questions that you probably ask yourself when you're trying to understand what it will take to get an organization to say "YES" is, “How do I know I’m talking to the real decision-maker?” There are lots of ways to ask that question; however, I think many of them are fraught with peril. You don't ask a blatant question like, “So, who is the decision-maker around here?

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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No More Darts in the Dark: How Ceros' New Prospecting Strategy Increased SQLs by 18%+

Hubspot Sales

It’s official. The world is changing. Customer needs are shifting. And these days, the “volume over value” approach to prospecting just doesn’t work for expanding companies and sales teams. Instead of scaling effectively, they wind up with more and more on their plates—which means they have less and less time to actually do what they do best—connecting with their customers.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

For as long as there have been sales, there have been referrals. Sellers have always relied on word-of- mouth advertising between friends and family. Today, of course, with the internet and social media, there are countless websites for greater reach. Anyone can post positive or negative reviews on sites like Yelp that can affect a business’s bottom line.

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The Complete Guide to Closing More Deals Using Consultative Selling


The goal of any revenue organization is to close more deals. But oftentimes, sellers take the wrong approach to achieve this goal. In many cases, sellers engage in product-based selling, which involves pushing the features and benefits of a given product – without regard for whether these features and benefits are relevant to the customer. This approach may have worked in the past.

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How To Adapt Your Cold Calling for 2023

KLA Group

Cold calling and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to “normal.” But no. People like being remote.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Investing in Sales Training Software: The Benefits of Sales Training


Author: Awarathon team Date: 14th September, 2023 In today’s cutthroat business environment, where clients are more aware and picky than ever before, success depends not only on the quality of your products or services but also on your ability to sell them effectively. Having a talented and motivated sales crew is essential for success. […] The post Investing in Sales Training Software: The Benefits of Sales Training appeared first on Awarathon.

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A coach should ride shotgun, not hog the driver’s seat

Selling Essentials RapidLearning Center

If you’re a leader within your organization, it’s probably in large part because you have a skill set that enables you to do a lot of things right. Low performers don’t usually get promoted. And that’s fine as far as it goes. But when it comes to coaching others, your high performance orientation may send you down the wrong road.

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The invoice approval workflow: An in-depth guide


Can you imagine running your business without an efficient invoicing system? Payments – both in and out – would never be on time, cash flow would be disrupted, and it could have severe effects on your business as a whole. Having an efficient invoice approval workflow can help you avoid any potential pitfalls and can keep your business operations running smoothly.

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5 Problems with SPM User Adoption and How to Solve Them


Sales Performance Management (SPM) software is a powerful tool for enhancing sales processes and overall organizational performance.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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The Ultimate Guide to Sales Projections

Hubspot Sales

Wouldn't it be great if you could look into a crystal ball and find out just how much revenue your company will generate in the next quarter? Or fiscal year? Or in the next 3-5 years? It turns out you can do that through sales projections. However, projecting sales is riddled with uncertainty because you‘re trying to estimate revenue generated from leads that you haven’t yet captured.