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The Demand Generation Strategy Guide

Zoominfo

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

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Virtual Sales Education

Score More Sales

I’ve been fortunate to be a part of many helpful, actionable webinars over the past few years and it seems that a bumper crop are here – coming up – and I’d like to share some of them with you. These are all no cost, virtual sales education sessions. Post your strategies and we’ll share them.

Education 180
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Client Acquisition Arsenal: Powerful Lead Generation Strategies for Digital Marketing Agencies

BuzzBoard

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

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[Live Webinar] Creating Delightful Customer Education Programs that Drive Business Outcomes

Speaker: Daniel Quick, Head of Customer Education, Asana

In this webinar, Daniel Quick, the Head of Customer Education at Asana, will share how he brings his background in game design into the Customer Education experience at Asana, and help you do the same. Join Skilljar to learn: How great program strategies can encourage your learners to take training.

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Nimble Webinar Replay: Sales Growth Strategies for 2020 with Amy Franko

Nimble - Sales

If you missed our webinar with sales strategist and keynote speaker Amy Franko, no worries – we’ve got you covered with our Nimble Influencer Webinar Replay. In this webinar, Nimble CEO Jon Ferrara and Amy Franko discuss concepts from Amy’s book, The Modern Seller.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. You’ll learn about: Partnering with your marketing team to reach a broad audience. Creating customer champions for your education program. Tips and tricks for branding your customer education.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Smashfly’s phased approach to expanding their Customer Education offerings. Why customer success and scaled education programs go hand-in-hand. Can't make it?

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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you. Alex Calvert, Manager, Implementation.

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[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

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Found - The Best Sales Learning Methodologies

Speaker: Joe DiDonato, Chief of Staff, Baker Communcations, Inc

In this webinar, corporate learning expert, Joe DiDonato, shares how his teams solved these problems, as well as how new educational technology (EdTech) is changing the sales landscape for all of us. In this webinar you will discover these secrets to help you build effective learning for your teams: How to develop smart learning paths.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get you talented candidates results.