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Facing the New Era of Enablement: Five Areas to Focus On

Highspot

For sales enablement practitioners, this requires proactive evaluation of how you manage customer-facing talent, content, and communications to deliver exceptional buyer experiences. Create Clarity Around Your Sales Talent Lifecycle. Empower Your Sales Managers. September 10, 2021).

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The Building Blocks of Sales Enablement – Mike Kunkle

The Pipeline

There has been no shortage of new sales related books during COVID, the usual mixed bag, with scale. But one stands out, The Building Blocks of Sales Enablement , by Mike Kunkle. Not only because of the author, Mr. Kunkle and the subject, sales enablement, but because way Mike approaches the subject. Big Messages

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5 Ways AI Is Transforming Sales Enablement

Allego

This article originally appeared in Training Industry. In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. According to McKinsey & Company , “Players that invest in AI are seeing a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%.”

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How to Reengineer Your Sales Training Program

SalesFuel

Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers.

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Strategies for More Effective Sales Enablement in 2023

Emissary

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.

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8 Sales Enablement Predictions for 2018

Sales and Marketing Management

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. Sales teams better adapt to millennial "movers". In the year ahead, sales enablement functions will address this reality with a multipronged approach.

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Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. I hope you find it beneficial.