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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot Sales

In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate.

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Vainu for HubSpot: An easy way to keep global company data updated

Vainu

Most sales and marketing teams want to be data-driven. Here's what one of our users has had to say: “The Vainu for HubSpot Connector is by far the best and most powerful CRM connector I’ve seen. After connecting our systems, I turned on Data Updates, and now our data will be kept up to date automatically.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. But you probably wouldn’t expect a virtual assistant to assess the top predictive marketing companies in California. Even with all this effort, teams still grapple with unreliable data in their records and dashboards, leading to missteps throughout their go-to-market strategy.

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What Is Hubspot CRM? | Overview, Features, and Pricing

InsideSales.com

HubSpot CRM is one of the leading customer relationship management software for salespeople today. Keep reading for our review of this CRM software created by HubSpot, one of the industry’s leading marketing and sales experts. The post What Is Hubspot CRM?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. The results, however, are irrelevant if AI systems are fueled by low-quality data. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3

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