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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

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Do You Know How To Increase B2B Sales?

Smooth Sale

As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands. Moreover, your sales representatives require the right tools to build rapport and close deals.

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Does Your Team Share Sales Best Practices? Start With These 10!

criteria for success

Prospecting Action Plan. Most salespeople would agree that prospecting is one of their key responsibilities, but few will take the time to create a plan. However, effective prospecting is a matter of targeting first and executing second. Does your company have a set plan for targeting prospects? Asking for Referrals.

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Remember me? I'm the salesman like all the others.

Jeffrey Gitomer

Being memorable is creating a vivid image in the mind of the prospect that distinguishes you from others. Does your prospect or customer talk about you when you're gone? In order to be memorable, you need personal information from your prospect or customer. Favorite magazine. The objectives. The tools to be used.

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One Thing Missing from The New Way of Selling - Part 2

Understanding the Sales Force

They use Objective Management Group''s (OMG) Sales Candidate Assessments to identify the new kind of salespeople who will succeed there. While we are on the subject of old and new, I wrote an article that appears in the new issue of Top Sales Magazine. You can download the magazine here. Mark and I go back a long way.

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30 Seconds Matter: How Sales Tools Deliver Revenue Growth

SBI

Tweet In this month’s issue of Top Sales Associates Magazine , I had the great pleasure of being interviewed by Linda Richardson. Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop. per minute.

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CMO Secrets to Impacting the Sales QBR

SBI Growth

Recently I was filling out a survey for Consulting Magazine. What new objections is sales hearing about the latest product? Join the shield wall with sales by providing them high impact marketing tools. The lowest hanging fruit today is Social Prospecting Tools. Increase sales prospecting effectiveness.