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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. How can you tell if any or all of these obsessions are waylaying your outbound operations? You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. The answer: yes.

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Is Outbound Dying?

Partners in Excellence

As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. I know thousands of sales people will be forwarding this article to their managers, saying, “This guy says outbound is dying, I don’t need to do more prospecting!” We have to capture attention.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing. BDR achievement has remained steady.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. Turn a lead into a prospect. Determine the right frequency of contact.

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Understanding the Buyer’s Perspective in Outbound Sales

Tenbound

Photo by Austin Distel on Unsplash In this conference talk, Tito Borht, CEO of AltiSales and renowned Sales Development expert, discusses the challenges of driving sales success in a down market and shares valuable insights on how to approach outbound sales effectively.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Inbound, Outbound?

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How to incorporate buyer intent data into your outbound prospecting.