Marketing Prospecting SME Training 
The Pipeline
JANUARY 22, 2019
People will tell you that the number one reason sellers do not like to prospect, specifically telephone prospecting, is rejection. Look at it as an opportunity to educate the prospect or correct a misunderstanding they have, or highlight a blind spot they hadn’t considered. By Tibor Shanto. Best Defence Is a Good Offence.
The Pipeline
APRIL 6, 2021
Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. But as Mike Tyson said, the best made plans are laid out by the first punch or prospect objection. Doing a much better job selling the manager on the discount than selling the value to the prospect.
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Allego
AUGUST 24, 2021
It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training. Tapping into the Power of Sales Enablement.
Allego
JUNE 16, 2020
At the same time, few can afford to interrupt their busy schedules to attend sales training classes or read stacks of books, manuals and articles. On top of this, travel restrictions during the pandemic have made training even more difficult—both for trainers and for learners. 2 Ways to Kick Your Training Content Into High Gear.
BrainShark
MAY 3, 2022
Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How long will your training materials be?
Allego
APRIL 14, 2021
Are marketing and sales teams on the same page? Functions that were siloed—training, learning, and coaching—are merging with content creation and management. 1 Onboarding & Training. Sales enablement drives the creation, distribution, and management of customer-facing sales assets and internal sales training content.
Anthony Iannarino
AUGUST 16, 2019
You need to know why your prospective client should change. When explaining a gap your prospect hasn’t yet identified or framed effectively, you are proactive and approaching them from Level 4. The world of sales and marketing has long recognized and spoken about “ value creation.” Win customers away from your competition.
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