Showpad

MAY 1, 2020

Identifying what drives return on investment is just as crucial as increasing it for product marketing leaders. In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

SBI

AUGUST 10, 2021

4 Powerful Ways to Prove Sales Enablement ROI. The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. At the same time, as the demands on sales organizations change, sales enablement efforts must evolve to keep pace. Proving Sales Enablement ROI.

ROI 85

ROI Sales Enablement Hiring Maximizer 85

Mindtickle

JANUARY 3, 2024

Generic, one-size-fits-all marketing no longer works. But often, organizations struggle to deliver marketing that resonates with buyers. That’s where marketing enablement comes in. In this post, we’ll explore what marketing enablement is, why it’s important, and how it differs from sales enablement.

Sales Enablement 52

Sales Enablement Top of Funnel Marketing Campaigns 52

Allego

OCTOBER 14, 2021

Are you getting the most out of your sales enablement programs? Understanding the value of sales learning and enablement is not straight-forward. Showing the value of sales enablement activities ensures you continue to get buy-in and support for current initiatives and more resources for future plans.

Sales Enablement 71

Sales Enablement ROI Hiring Collateral 71

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? What is Marketing Enablement? I’ve observed an interesting shift in my three-decade marketing journey.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Emissary

SEPTEMBER 20, 2022

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130

Showpad

MAY 1, 2020

Demonstrating return on investment isn’t always as simple as adding up figures in a spreadsheet – in fact, for Chief Marketing Officers, proving ROI may feel more like a puzzle to be solved. Quantifiable sales enablement ROI for marketing. Unquantifiable sales enablement ROI for marketing.

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52

Sales and Marketing Management

SEPTEMBER 24, 2020

Whether it’s services or solutions, buyers will be scrutinizing and deprioritizing sales pitches unless a seller can clearly show alignment to strategic initiatives and most importantly how the service or solution will help the company cut costs and “do more with less.” Consider value-based or ROI selling.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

Showpad

NOVEMBER 10, 2020

Content marketing is an inbound lead engine. As a methodology, content marketing supports sales enablement efforts in numerous ways such as: Generating high-quality leads at a fraction of the cost of outbound marketing or sales. How to measure your content marketing.

Top of Funnel 87

Top of Funnel ROI Cost per Lead Lead Rank 87

Showpad

NOVEMBER 17, 2020

As your marketing team is preparing for a new fiscal year, it’s the time to bring everyone together to reflect on how well your marketing content performed this year. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Knowledge is the foundation of all sales enablement.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Allego

AUGUST 18, 2022

Ask people what they think sales enablement is, and you will get multiple, varying answers. They might say it’s anything your company does to help your sales team be effective. And others say it’s the process of helping sales teams. Sales enablement is an all-encompassing term that involves many components.

Sales Enablement 118

Sales Enablement Vendor ROI Collateral 118

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

Showpad

APRIL 28, 2020

Run-of-the-mill sales strategies no longer cut it. That’s why companies are increasingly turning to sales enablement to empower sellers to have more meaningful, value-driven and consultative conversations with buyers. But chief sales officers aren’t the only ones benefiting from sales enablement.

ROI 52

ROI Sales Enablement Hiring Commission 52

BrainShark

MARCH 3, 2024

You know sales enablement is important and choosing the right technology to help power your team is critical. Whether sales enablement technology is a new initiative for your organization, or your current solution isn’t getting the job done, you need key decision makers on board with your vision for success.

Sales Enablement 62

Sales Enablement Decision Maker Hiring Proposal 62

Highspot

JANUARY 19, 2024

Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity. Successful revenue engines require alignment across the board, where marketing and revenue operations play crucial roles in enabling sales.

Sales Enablement 64

Sales Enablement Revenue Quota Sports 64

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 93

ROI Account Marketing Lead Rank 93

Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Here at Chorus, we parsed a lot of data in 2020.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Highspot

AUGUST 19, 2022

” Marketers are no stranger to this phrase – and know better than most that it’s far easier than said with done. . What Are the Top Marketing Challenges Right Now? First, take a moment to understand the current marketing landscape. 17% of marketers struggle to differentiate themselves from the competition.

ROI 52

ROI Marketing How To Scale 52

Showpad

FEBRUARY 26, 2019

Yosr Melki Barro is the Marketing Director for Western Europe at Knauf Insulation , a manufacturer of building materials operating in 38 countries. Over a year ago, she recognized that the marketing team lacked the resources and processes to measure its impact on sales activities. That is where Showpad came in.

ROI 49

ROI Sales Enablement Survey Lead Rank 49

Showpad

FEBRUARY 26, 2019

Yosr Melki Barro is the Marketing Director for Western Europe at Knauf Insulation , a manufacturer of building materials operating in 38 countries. Over a year ago, she recognized that the marketing team lacked the resources and processes to measure its impact on sales activities. That is where Showpad came in.

ROI 49

ROI Sales Enablement Survey Lead Rank 49

Showpad

FEBRUARY 26, 2019

Yosr Melki Barro is the Marketing Director for Western Europe at Knauf Insulation , a manufacturer of building materials operating in 38 countries. Over a year ago, she recognized that the marketing team lacked the resources and processes to measure its impact on sales activities. That is where Showpad came in.

ROI 49

ROI Sales Enablement Survey Lead Rank 49

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

Sales and Marketing Management

MARCH 8, 2015

Teaser: In the face of self-educated buyers, increasing quotas and lengthening sales cycles, it’s no surprise that organizations are looking for ways to better arm their reps. read more'

Sales Enablement 120

Sales Enablement Video ROI Face-to-face 120

Crunchbase

MAY 20, 2022

One of the most impactful ways you can invest in your team is through sales enablement. But what is sales enablement, and how can you use sales enablement tools to transform your business and take it to the next level? What is sales enablement? Why should you care about sales enablement?

Sales Enablement 52

Sales Enablement ROI How To Distribution 52

Showpad

DECEMBER 10, 2020

A study conducted by the Content Marketing Institute and LinkedIn reported that 80% of the content created by marketing teams goes unused by sales. This number could discourage marketers, making them feel like the assets they work on are being created for nothing. . The value of marketing content.

Top of Funnel 59

Top of Funnel ROI Marketing Social Media 59

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

Sales Hacker

JUNE 16, 2021

They’re all on board – marketing, sales, product, customer success, and executive leaders. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place.

Sales Enablement 99

Sales Enablement Top of Funnel Tools Scale 99

Highspot

JANUARY 27, 2022

27, 2022 /PRNewswire/ – Highspot , the sales enablement platform that increases the performance of sales teams, today announced soaring customer adoption as organizations worldwide turn to sales enablement to drive revenue. SEATTLE, Jan. Customer Growth and Satisfaction. About Highspot.

Sales Enablement 96

Sales Enablement Customer Enterprise Enterprise 96

Highspot

JANUARY 2, 2023

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement?

Top of Funnel 75

Top of Funnel Sales Enablement Buyer Persona Demographics 75

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). All are great reasons to consider a Sales Enablement solution for any organization.

ROI 74

ROI Sales Tools Tools Trade Show 74

SBI

JULY 29, 2020

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool. Cost-effective to scale across the entire sales team, the program is also risk-free, offering solution providers with a 30-day, no obligation pilot period to ensure success before investment. About Mediafly.

ROI 101

ROI Tools Face-to-face Scale 101

Showpad

NOVEMBER 11, 2020

Sales enablement is a framework specific to each company — one size does not fit all. . If your organization is aiming to improve sales effectiveness, leverage marketing collateral and win deals faster than ever before, a sales enablement program is a productive place to start. What is sales enablement?

Sales Enablement 72

Sales Enablement Benefit Top of Funnel Hiring 72

Highspot

NOVEMBER 7, 2022

The right sales enablement tool will unite marketing, sales enablement, and sales teams to drive business outcomes. It’s more than a purchase; it is an investment in your sales team’s ability to drive revenue growth. WHAT IS A SALES ENABLEMENT TOOL?

Sales Enablement 52

Sales Enablement Tools Vendor Distribution 52

Crunchbase

SEPTEMBER 25, 2020

A recent Linkedin survey of more than 500 sales professionals uncovered the following insights: 51 percent of their customers are experiencing budget cuts; 45 percent indicated specific industries are at a standstill; and 42 percent saw turnover or layoffs at their customers’ companies. Consider value-based or ROI selling.

ROI 96

ROI Lead Rank Automotive Lead Scoring 96