Force Management: The Seller's Command Center

SEPTEMBER 10, 2021

If you are just starting your sales career, it can be intimidating when you’re selling to much more experienced executives. After all, how can you convince them that you understand their business, when they can tell you’re only a few years out of college? The answer? Remember the key tenets of value-based selling. They’re your best weapon against combatting the bias experienced executives may have against you.

Customer 52

Customer How To Conversion Sales 52

Force Management: The Seller's Command Center

AUGUST 20, 2021

Accelerating growth is not always about closing new opportunities. It’s also about getting more out of the opportunities you have. That’s why the most successful companies are focused on cross-sell and upsell strategies, as well as net new business. How do you create and capture continued value for your customers? If you’re responsible for cross-sell and upsell opportunities within your organization, here are some key steps you can take to improve your ability to cross-sell and upsell within you

Account 52

Account Opportunity Closing Strategy 52

Force Management: The Seller's Command Center

JULY 16, 2021

Healthy sales pipelines and accurate forecasts are grounded in structured territory, account and opportunity planning processes. Think about your most critical accounts. Do you have an effective plan set up around your top accounts? How are you going to improve and/or expand your organization’s position within those organizations?

Account 52

Account Territories Forecasting Pipeline 52

Force Management: The Seller's Command Center

JULY 2, 2021

One of the most succinct pieces of advice our sales performance experts often share with reps is to go in curious and listen. Going in curious means you’re not going in assuming you know what the buyer's problems are. Instead, you’re asking great questions and letting the buyer do most of the talking. The conversation should be focused on buyer needs, challenges, and desired outcomes.

Buyer 59

Buyer Conversion Sales Opportunity 59

Force Management: The Seller's Command Center

JUNE 25, 2021

There isn’t a salesperson out there who hasn’t dreaded a meeting with procurement. After all, that’s where late-stage opportunities (those you’ve spent countless hours on) may hit detrimental roadblocks. It’s important to remember that a professional buyer, just like your other decision makers, has specific interests and value drivers just like everyone else.

Negotiation 52

Negotiation Decision Maker Influencer Buyer 52

Force Management: The Seller's Command Center

JUNE 11, 2021

A critical way to minimize price-only sales negotiations is to provide multiple options to your buyers. In our Value Negotiation sales engagements, we often help sellers understand the concept of presenting multiple options, coaching them on how to execute in front of their prospects. This article covers some of those concepts and the steps you can take in your opportunities to present multiple options and sell more.

Negotiation 52

Negotiation Positioning How To Coaching 52

Force Management: The Seller's Command Center

JUNE 4, 2021

If you’ve been selling for a bit, you’ve been through your fair share of SKO events, sales training, sales methodologies, eLearning courses — the works. While some of these sales trainings may seem repetitive, others may have had a positive impact on your career. The way you approach these initiatives is directly correlated to how much value you get from the trainings.

Training 52

Training Sales Methodology Maximizer Quota 52

Force Management: The Seller's Command Center

MAY 27, 2021

Value-based selling demands an understanding of a basic buying process, the stages that guide a buyer from determining their requirements to actually signing a deal. Improve your ability to progress your prospects through these stages in a way that leads a buyer towards your solution and away from the competition (including a do-nothing or do-it-internally competitor).

Lead Rank 52

Lead Rank Lead Scoring Conversion Competition 52

Force Management: The Seller's Command Center

MAY 21, 2021

There’s as much differentiation in how you sell as there is in what you sell. The most successful salespeople don't stand out from the competition by touting the features and functions of their latest product. Rather, they are diligent about articulating customer value and practicing good selling fundamentals. A salesperson who focuses on value and solving problems with business impact will make a lesser competitor nervous every time.

Competition 52

Competition Prospecting Sales Customer 52

Force Management: The Seller's Command Center

MAY 14, 2021

Role plays can play an important role in your ability to execute great sales conversations. They ensure you aren’t practicing your sales message in front of the customer. They allow you to test your agenda/question flow for gaps and prepare ways to pivot based on how the customer responds. When role plays are executed correctly, they provide valuable takeaways for everyone involved.

Pivotal 52

Pivotal Conversion Customer Sales 52

Force Management: The Seller's Command Center

MAY 7, 2021

When you’re pursuing an opportunity and you earn that coveted time with a decision maker, you have to be ready to uncover their needs and articulate your value. Oftentimes, you only get one chance to get it right. Ensure you achieve your desired outcomes in your next sales conversation. Do the work up front to make it happen.

Sales Meeting 52

Sales Meeting Decision Maker Meeting Conversion 52

Force Management: The Seller's Command Center

APRIL 30, 2021

Elite sellers stand out not just by what they sell but by how they sell. How you sell virtually can help you differentiate yourself from competitors and help you build trusted advisor status within your accounts. Having a seamless and professional virtual presence is the least your buyers expect in remote sales conversations. This expectation leaves no time to let up on basic best practices.

Maximizer 52

Maximizer Conversion Competition Up-Sell 52

Force Management: The Seller's Command Center

APRIL 23, 2021

We recently caught up with Force Management’s Senior Director of Consulting Patrick McLoughlin on the Audible-Ready Sales Podcast. He shared some lessons learned in his 30+ year sales career. Here are our top takeaways from that conversation.

Conversion 52

Conversion Sales 52

Force Management: The Seller's Command Center

APRIL 20, 2021

If you want to steer a buyer’s solution requirements away from your competition (including a “do nothing” or a “no decision”), there are a few key areas of your sales conversation that you can focus on to successfully stack customer requirements in your favor.

Customer 59

Customer How To Competition Conversion 59

Force Management: The Seller's Command Center

APRIL 9, 2021

Who doesn’t want to get higher in an organization and gain more access to people with discretionary funds? If you feel like you’re consistently selling to the lower rungs of your customers' organizations and your managers are telling you to get higher, you likely need to adjust your sales conversation. Remember, whoever you’re working with in a buyer’s organization is one of many.

Decision Maker 52

Decision Maker Prospecting How To Enterprise 52

Force Management: The Seller's Command Center

APRIL 1, 2021

If you are selling in complex B2B sales, you know there are critical factors in every opportunity that could influence whether or not you’re able to close the deal. Improve your ability to control the sale. Make sure you're uncovering key information in your sales conversations through effective discovery and a value-based sales conversation. It may sound basic, but consistently uncovering the right information from your prospects requires discipline.

B2B 52

B2B Sales Process Influencer Conversion 52

Force Management: The Seller's Command Center

MARCH 26, 2021

Many salespeople find dealing with Procurement an unpleasant task. While it may be a thorn in the side of your sales process, it’s important to remember you can reframe the experience by effectively managing the value conversation and the important interests of professional buyers. Find ways to make the sales process easier on professional buyers and include them as critical decision makers along the road to a winning deal.

Decision Maker 52

Decision Maker Negotiation Buyer Sales Process 52

Force Management: The Seller's Command Center

MARCH 19, 2021

As you transition in your career to selling larger contracts and working with more decision makers, your ability to navigate the decision process with multiple business influencers will be critical to hitting your quota. We often use the phrase, “getting multithreaded in your opportunities”. It’s a skill set that takes discipline and commitment in order to successfully navigate the decision process.

Decision Maker 52

Decision Maker Quota Influencer Account 52

Force Management: The Seller's Command Center

MARCH 12, 2021

Making the shift from selling smaller deals to enterprise solutions that require multiple decision-makers is a common career progression path. If you’re at this crossroads, congratulations, you’ve done the hard work to progress your sales career to this point. Now, make sure you’re prepared to adjust your sales process in a way that accounts for more complicated deals.

Decision Maker 52

Decision Maker Enterprise Enterprise Account 52

Force Management: The Seller's Command Center

MARCH 5, 2021

I recently participated in a fireside chat for the MongoDB SKO with my great friends Cedric Pech, CRO at MongoDB and John McMahon, Board Member of MongoDB. It is always so much fun to share my thoughts on how elite sellers are maneuvering through this environment with old friends and experienced salespeople.

Company 97

Company How To Sales 97

Force Management: The Seller's Command Center

FEBRUARY 26, 2021

If you sell for a living, you know the power of a customer testimonial. An effective client reference may mean the difference between a lost opportunity and a won deal. While your company may have great testimonials, if you don’t know how to use them in a sales process. their value will fall flat. There are numerous ways to leverage customer testimonials in the sales conversation.

Case Study 52

Case Study Sales Process Study Customer 52

Force Management: The Seller's Command Center

FEBRUARY 19, 2021

Customer testimonials are an asset to any sales conversation. Providing tangible points on how your solution provides the results you promise strengthens your message. Making the connection between third-party evidence and your prospect’s business challenges can provide the necessary validation to turn an opportunity into a closed deal.

Conversion 52

Conversion Maximizer Closing Opportunity 52

Force Management: The Seller's Command Center

FEBRUARY 12, 2021

A seller’s biggest asset is their ability to articulate value and differentiation in a way that solves their customer’s most pressing business problems. Anything you share beyond what’s relevant to your buyer's business pains is just noise that could lead to you losing to competition altogether (including a do-nothing or do-it-internally decision).

Sales Process 52

Sales Process Lead Rank Lead Scoring Competition 52

Force Management: The Seller's Command Center

FEBRUARY 5, 2021

Getting beyond technical buyers and in front of economic buyers requires you to make distinct connections between your solution’s technical capabilities and the business pains of your prospects. Conversations around technical requirements and buyer decision criteria can either propel a deal forward or cause problems that are difficult to overcome, like small deal sizes, stalled deals or discounts.

Buyer 52

Buyer Discount Conversion Prospecting 52

Force Management: The Seller's Command Center

JANUARY 22, 2021

Champions can be a critical component to closing complex details. Identifying a Champion in your deal is a key step, but one where salespeople can struggle. Champions can easily be confused with Coaches. Make sure you know how to identify a Champion.

Coaching 52

Coaching Closing How To Sales 52

Force Management: The Seller's Command Center

JANUARY 15, 2021

We write a lot about executing an effective discovery process. It’s one of our most popular blog topics, likely because it’s one of the most important components to a value-based sales conversation. Effective discovery helps separate you from other salespeople, putting you in a better position to influence the decision criteria, instead of simply reacting to it.

Influencer 52

Influencer Resources Positioning Conversion 52

Force Management: The Seller's Command Center

JANUARY 8, 2021

Sales calls can easily go awry when you try to accomplish too much. Your prospects may become overwhelmed or confused, and you may miss out on key opportunities to advance the deal. Before your calls, determine the key objective you want to accomplish in the conversation. Prepare your agenda accordingly.

Objections 52

Objections Meeting Conversion Opportunity 52

Force Management: The Seller's Command Center

DECEMBER 21, 2020

You’ve found a champion, now ensure you are leveraging their power, influence and vested interest in your success. Are you guiding your champion through their buying process, or are you dragging them along through your sales process? Continuously help your champion drive the success of the deal by staying aligned with their internal challenges and coaching them on how to execute effectively inside the account.

Influencer 52

Influencer Coaching Account Positioning 52

Force Management: The Seller's Command Center

DECEMBER 11, 2020

“ Some people want it to happen, some people wish it to happen, others make it happen.” - Michael Jordan. You’ve likely got goals for yourself next year; to hit consistent quotas, gain higher commissions, speed up your close rates, etc. What’s your plan to make it happen for yourself? Top performers are constantly honing their craft, even if it’s just fifteen minutes a day — recapping what worked well in previous deals (or what didn’t), seeking advice from their team, or listening to tips from t

Commission 52

Commission Quota Closing Sales 52

Force Management: The Seller's Command Center

DECEMBER 4, 2020

Great discovery questions can only get you so far if you’re not prepared to really listen to the answer in a way that enables you to dig deeper or pivot decisively. Listening is just as crucial, yet not always the easiest to master. Many people think they are good listeners, but sadly miss the mark. Active listening is a key skill that elite sellers possess — and they are able to speed up their deals and close at better margins because of it.

Margin 52

Margin Pivotal Up-Sell Closing 52

Force Management: The Seller's Command Center

NOVEMBER 23, 2020

If you’ve been around Force Management for any bit of time, you know that we have some phrases we repeat often. Here are three: “How big is the problem?”. “Help them get to a place they can’t get to on their own”. “What you do matters”. They’re simple, but powerful reminders for any of us in sales. Put them on your mirror. Write them down in your journal.

Journal 52

Journal Strategy Opportunity Conversion 52

Force Management: The Seller's Command Center

NOVEMBER 13, 2020

Nothing moves a deal forward like a sales conversation that’s focused on the fundamentals. If you want to command your message, you need to practice and zero-in on the basics , consistently. Moving opportunities forward and closing them at high-value — are two critical areas even veteran sellers are struggling with right now.

Forecasting 52

Forecasting Conversion Sales Closing 52

Force Management: The Seller's Command Center

NOVEMBER 6, 2020

Remote selling is no longer just a tactic used in part of the sales process. It's becoming the way companies do business. Previously, salespeople may have had to conduct some conversations remotely throughout the sales process. Now, it’s becoming increasingly more likely that the entire enterprise sales process will be a remote endeavor for the foreseeable future.

Maximizer 40

Maximizer Enterprise Enterprise Conversion 40

Force Management: The Seller's Command Center

OCTOBER 30, 2020

Mitigate the risk of deal stalls once and for all. Understand why stalls occur and three ways to avoid them. You’ve got numbers to hit, and your buyers still have problems they need to solve. With the pandemic, you may find that stalled deals are “unavoidable”. Buyers may seem unable to move forward — fortunately, there are strategic ways you can compel them to action.

How To 52

How To Buyer Sales 52

Force Management: The Seller's Command Center

OCTOBER 19, 2020

Towards the end of the fiscal year it’s not uncommon for many sales reps to consider new opportunities. Whether it seems like you’ve exhausted your territory or the current economic environment has left you to reevaluate your company’s growth potential – you need to feel confident you’re in the right spot. Is your sales organization primed for success?

Company 52

Company Territories Opportunity Conversion 52

Force Management: The Seller's Command Center

SEPTEMBER 30, 2020

Even veteran sellers can struggle with cracking into new accounts, warming up cold opportunities and turning LinkedIn connections into active deals. In one way or another, today’s current business landscape presents new challenges for salespeople to overcome as they work to capture new accounts. Regardless, good selling is good selling. Fundamentals still apply in a murky sales environment.

Prospecting 52

Prospecting Meeting LinkedIn Account 52

Force Management: The Seller's Command Center

MAY 4, 2020

Matt Payne is a seasoned sales enablement executive, with extensive experience in software. A certified Command of the Message Facilitator, Force Management worked with Matt at Jama Software helping the company align the sales strategy with the organization’s growth goals. After leaving Jama, Matt continued his sales enablement experience for a customer data platform company.

Engineering 71

Engineering How To Software Software 71