Score More Sales

MAY 10, 2013

I invited LinkedIn co-Founder Konstantin Guericke to speak at a technology dinner put on by the MIT Enterprise Forum in Seattle in 2005. Listen and engage with their market and industry to offer insight to their buyers. That’s not to say it hasn’t been a rocky ride. LinkedIn has evolved and improved month in and month out.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Sales Hacker

MARCH 2, 2021

What has changed in sales leadership since 2005 [8:43]. What has changed in sales leadership since 2005 [8:43]. They have the most immediate pulse to the market and to their buyers and what’s working and what’s not working. We have a partner channel and we knew that our partners might get hit pretty quickly.

Hubspot 59

Hubspot Lead Rank Media Lead Scoring 59

Close.io

FEBRUARY 6, 2020

Reason #1: Your market is already too saturated and competitive. This ain’t 2005. Pick any remotely-commercial market and there’s already millions of pieces of content on it. Because marketers that put in 10x effort get like 100x the results. Content marketing fails when it’s, well, not done well. They need less.

Lead Rank 101

Lead Rank Lead Scoring Distribution Scale 101

Hubspot Sales

NOVEMBER 9, 2018

Dogtopia opened in 2002 and has been franchising since 2005 and is the United States' fastest growing pet franchise. Plus, Dogtopia boasts multiple revenue channels including daycare, boarding, training, spa, grooming, and retail, with about 65% of total sales come from recurring daycare revenue. Marketing Services. 2% of sales.

Real Estate 59

Real Estate Ideal Customer Profile Construction Conference 59

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Bigtincan

DECEMBER 17, 2021

For example, the HR department may use OneDrive, or the marketing department may use Dropbox. The ‘Increase Position in market share’ could be a Dropbox file. As opposed to a nested folder structure to store and share files, Bigtincan uses a simplified 3-tier structure of tabs, channels, and stories that makes it easier to find files.

Enterprise 52

Enterprise Enterprise Lead Rank Lead Scoring 52

The ROI Guy

NOVEMBER 8, 2006

Eliminating out-of-stock conditions via better RFID product tracking, inventory visibility and forecasting can have an immediate impact on top-line revenue by retaining lost sales and recapturing lost market share. Longer-term, RFID can help create new revenue generating applications and innovation to help grow market share.

ROI 40

ROI Retail Distribution Scale 40

SaaStr - Sales Strategy

JULY 30, 2018

focused, some people are marketing?focused. The other one that I consistently hear is the integration or lack of integration of sales and marketing. Have there been any key learnings in removing the silo of sales versus marketing? Ross : I spend a lot of time in marketing removing that silo. How do you think about that?

Scale 71

Scale Video Hiring Enterprise 71

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. Disruptive alternatives, changing the landscapes of our traditional markets and competition arise every day.

Face-to-face 49

Face-to-face Networking ACT Ideal Customer Profile 49

Sales Hacker Training

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. It’s all about understanding when people are in market versus in funnel. The challenge with all of this was, I was at university from 2005 to 2008, and we all know what happened in 2008.

Hiring 119

Hiring Top of Funnel Scale Banking 119

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40