The 8 Buyer Motives Every Salesperson Should Know
Hubspot Sales
SEPTEMBER 1, 2020
If you could always understand your buyer's motivations, you'd never lose out on a deal. Need might be the most immediate buyer motive. There are a few ways to capitalize on your buyer's needs, and they generally hinge upon how aware they are of the full spectrum of potential issues that can stem from their situation.
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