article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130
article thumbnail

Highspot Raises $60M Series D Round Led by ICONIQ Capital

Highspot

Technology Leader in Burgeoning Sales Enablement Category Is More Than Doubling Across Key Business Metrics. SEATTLE, June 4, 2019 – Highspot , the highest customer-rated sales enablement platform , today announced it has secured $60 million in Series D funding. Defining Modern Sales Enablement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Invest in sales enablement. What’s Next.

article thumbnail

Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

I interviewed for an account executive position at HubSpot and bombed it. I emailed the VP of Sales and told him that I disagreed with his decision not to hire me. Later, I learned that the way I'd handled this objection demonstrated sales potential. Part of that transformation meant learning how to sell. But it's not enough.

Hiring 98
article thumbnail

Sales does not use our Marketing Assets

The Ultimate Sales Executive Resource

Yet strong communication and efficiency across departments can have numerous positive outcomes. On the other side, poor or non-existent relations between a sales and marketing team can mean leaving quality assets untapped. It is nothing new but in today's economic environment, this can be a serious threat to their career.

article thumbnail

How 2500 Sales Leaders Intend to Improve Sales Performance of Their Troops

The Ultimate Sales Executive Resource

Looking at the list of initiatives ranked in importance in the 2010 report and comparing it to the same list in the 2009 report, there are three trends catching my particular attention. I take it that sales leaders have become more realistic and do no longer ta ke Sales Enablement as the next silver bullet.

article thumbnail

End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?

Sales Hacker

On the other hand, Chad Dyar , Director of Sales Enablement of OnDeck , recommends saving on new technology so you can splurge on upgrading your current tech stack. “ Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. I’ve never felt so helpless in my life”.