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3 Reasons to Market Your Small Business Like A Drug Dealer

Sales and Marketing Management

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

Who’s responsible for marketing materials? For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole. Creating Marketing Materials. Franchisee Roles and Responsibilities.

Hotels 94
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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. When Sales Met Marketing.

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The Eight Types of Entrepreneurship (& Companies That Exemplify Them)

Hubspot Sales

In this post, we’ll discuss eight different types of entrepreneurship and give examples of businesses that expertly model each category. Some examples of small businesses you may interact within your community are non-franchise salons, restaurants, lawn service providers, or your favorite pet groomer. Eight Types of Entrepreneurship.

Company 101
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8 Instagram tips for small business

Pipeliner

One such example is Instagram. Founded in 2010, Instagram has shown insane growth in the previous decade. It has also made Instagram a favorite among brands for digital marketing purposes. Many businesses take help from some of the top social media marketing agencies to get their work done. Conclusion.