Pointclear

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

The Pipeline

JULY 18, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, if I can get a buyer to see that my training will bring in an extra three sales a year, and he tells me that each nets $1,200, that’s $3,600.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

Pointclear

JANUARY 15, 2013

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

The Pipeline

AUGUST 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Let me give you an example from my world. For example, if the line of questioning were around the quality and abilities of their front line sales managers.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Sales and Marketing Management

FEBRUARY 27, 2020

Author: Andres Lares When Joe Mauer’s contract neared its expiration in 2010, the all-star’s agent sat with him and shared how his research revealed he could secure a contract of approximately $300 million over 10 years in the free agent market. For example, maybe the offer on the table is not one of your standard packages.

Negotiation 270

Negotiation Exercises Discount Proposal 270

Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 160

Resources Marketing B2B Study 160

The Pipeline

SEPTEMBER 9, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Copiers as an example, you may refer to document management at one end, and sell copiers to the other end. August 2011. April 2011. March 2011. May 2009.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

DECEMBER 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009.

Pipeline 230

Pipeline Training Twitter Hiring 230

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The Pipeline

MARCH 2, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Pipeline

MAY 27, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Identify Your Market – Find a market that interests and excites you; a market you’re comfortable with and knowledgeable about.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

APRIL 29, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. When Sales Met Marketing.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

MAY 13, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. August 2011. April 2011. March 2011.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

MAY 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. One example is prospecting, more specifically for many lead gen and lead conversion to appointments and then prospects. When Sales Met Marketing.

Pipeline 223

Pipeline Twitter Hiring Cold Calling 223

The Pipeline

SEPTEMBER 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Oddly, it is sometimes the C’s who are getting remedial training to help them catch up and be contributors again, which is an example of my first point.

ROI 243

ROI Pipeline Training Twitter 243

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected. Forrester however thinks these estimates are low and is indicating that 6.6%

Lead Rank 40

Lead Rank Lead Scoring Tools Proposal 40

The Sales Hunter

JANUARY 23, 2012

Here are a few examples: Take one person out to lunch each week from a department other than your own. Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Hubspot Sales

SEPTEMBER 27, 2021

Who’s responsible for marketing materials? For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole. Creating Marketing Materials. Franchisee Roles and Responsibilities.

Hotels 94

Hotels Hiring Guidelines Retail 94

Hubspot Sales

FEBRUARY 1, 2021

In this post, we’ll discuss eight different types of entrepreneurship and give examples of businesses that expertly model each category. Some examples of small businesses you may interact within your community are non-franchise salons, restaurants, lawn service providers, or your favorite pet groomer. Eight Types of Entrepreneurship.

Company 101

Company Scale Small Business Small Business 101

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Hubspot Sales

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. Take Blockbuster, for example. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Hubspot 84

Hubspot B2C Consumer B2B 84

Pipeliner

JUNE 9, 2022

Since 2010, she has trained highly sensitive entrepreneurs and leaders to do things differently by working less and making more social impact and a higher income. For example, those who are highly sensitive have a high level of intuitive ability and empathy, as well as other strengths such as deep thinking, deep listening, deep feeling, etc.

System 52

System Intent Social Selling CRM 52

Increase Sales

JUNE 14, 2013

Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. Finally in February of 2010, I started this blog. The caveat is for it to work well does require an investment of time, very few dollars, a marketing strategy, persistence and consistency.

Social Media 174

Social Media Small Business Small Business Media 174

Pipeliner

MAY 22, 2020

Tell that to Theo Albrecht , co-founder of discount grocery retailer ALDI , who in 2010 was listed by Forbes as the 31st richest person in the world. Sometimes discounting signals failure, but it can also signal vitality, for example, when a company executes a high-growth strategy to grab market share in a nascent market.

Discount 98

Discount Vendor Buyer Retail 98

Pipeliner

OCTOBER 15, 2020

In fact, there are entire companies that use this as their primary marketing channel. Door-to-door sales is largely seen as an outdated marketing strategy. Just like they did in the 2010 movie by Leonardo DiCaprio. This is one example of a LinkedIn article, from B2B SEO expert Garit Boothe. Pitch Warm Prospects.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Crunchbase

SEPTEMBER 21, 2020

Since 2010, the number of gig workers has increased by 15 percent. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. Marketers Like The Letter C. While the U.S. Who Is Your Customer?

Penetration 134

Penetration Segment Demographics Benefit 134

HeavyHitter Sales

NOVEMBER 5, 2010

» November 05, 2010. End the Sales & Marketing War-Harvard Business Review. Here’s one of my recent Harvard Business Review articles about synchronizing sales and marketing. Their sales and marketing efforts are at odds. Meanwhile, the sales department always says it needs something else from marketing.

Marketing 113

Marketing Lead Rank Lead Scoring Sales Cycle 113

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 86

Lead Rank Trends Lead Scoring Outsourcing Services 86

Pointclear

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Understanding this can help you pinpoint your marketing investments and generate better than average results. We publish this information quarterly and you can view the current Lead/GDP Chart anytime.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Understanding the Sales Force

MARCH 12, 2012

In 2010 Brian released a tribute album to George Gershwin and in 2011, Paul McCartney released a tribute album to his favorite standards from the great american song book. Their examples are extremely similar to what takes place in the assessment business.

Industry 184

Industry Advertising Advertising Groups 184

Increase Sales

OCTOBER 12, 2014

For example, I learned the selection committee did not realize I have contributed to the following publications: Sun Times/Post Tribune Weekly Online Business Column since 2007. NBiz Magazine – Bi Monthly Printed Business Journal for the Houston, Dallas and San Antonio markets. I have written for this publication since 2007.

Small Business 139

Small Business Small Business Journal Networking 139

Igniting Sales Transformation

DECEMBER 31, 2019

I’m bucking the annual tradition of pitching predictions about what is or is not going to happen in sales, marketing and business in 2020 or the decade ahead. A personal example to prove my point. Had I set the goal to make this happen in 2010, it probably wouldn’t have. It seems pointless.

Intent 101

Intent Hiring Follow-up Social Selling 101

Increase Sales

NOVEMBER 2, 2012

Panic is now present with many of these folks engaged in the Captain Wing It roles where they are actively spraying their marketing and selling actions all over the place and praying something will stick. I approved the message to illustrate a great example of how not to engaged in micro-blogging.

Small Business 136

Small Business Small Business Coaching Construction 136

Bernadette McClelland

AUGUST 16, 2016

Abuse was hurled, you were told you were the worst example of coaching ever seen, lipstick dripped, all colour from your face drained, and every one of your 19 colleagues unable to look you in the eye. It happened in Long Beach, Calif, in 2010 as I began a journey as APAC coach for Anthony Robbins, coaching his clients across 12 countries.

Face-to-face 150

Face-to-face Lead Rank Coaching Call-back 150

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77