How Giving Money to Your CMO Will Save Your 2013
SBI Growth
SEPTEMBER 16, 2012
Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. Tough year: Your CEO says, “Take your projected 2012 finish number (your best case finish) and I want you to grow by X% with this expense target.”.
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