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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s just part of being a smart marketer today.

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Nancy’s Sales App of the Week: @MyBuzzBoard

SBI

First, their Discover solution helps you pinpoint the best sales opportunities for your products and services – we’re not just talking about basic lead data – we’re talking a whole new approach. For instance, if you sell advertising, you might want a list of companies that have a website and advertise with a competitor.

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6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Podcast listening increased by 23 percent between 2015 and 2016. Effective marketing means more than relying on direct mail advertising or television commercials.