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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

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6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. What Isn’t Working?

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. Average sale: How much is the average purchase through your site? Tie your goals/KPI’s to numeric values.

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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. They invest only 14% of revenue and have only 12% of their people working in sales and marketing. TH: What's the secret to your growth given the relatively low investment in sales and marketing?

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Technology is essential in sales today. For buyers, finding the right sales technology can be a baffling process. Photo source: The 6 biggest sales-tech trends to watch in 2016. There will be heavy internal costs if you have to stop or slow sales. 3) Conduct sales post mortems. 1) Find a champion.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do?

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OpenSymmetry Named in the First-Ever Inc. Best Workplaces Awards

OpenSymmetry

The 2016 Inc. OpenSymmetry is the world’s largest independent consulting company specializing in the implementation of Sales Performance Management Solutions. Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012. About OpenSymmetry.

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