2016 Advertising Sales Study 
Alice Heiman
JULY 18, 2023
If CEO, Julian Lumpkin, learned one thing from his sales career it was to follow what the most successful sellers were doing and do that. Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. It paid off.
DiscoverOrg Sales
JANUARY 1, 2018
Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years.
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No More Cold Calling
OCTOBER 13, 2016
Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.
Sales and Marketing Management
JUNE 16, 2017
Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. Case study : Slack: Two weeks prior to launch, Slack co-founder Stewart Butterfield sent a memo to his development team. The most famous example? Airbnb penetrating Craigslist’s marketplace.
Sales and Marketing Management
MARCH 23, 2018
Author: Mark Stouse You know the old adage, “We all work for sales?” Well, if we all work for sales, then we should get paid like sales too. The top priority for every marketing leader should be making every effort measurable and impactful (using the same metrics expected from sales: revenue margin and cashflow).
Sales and Marketing Management
JANUARY 23, 2019
Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. Back in 2016, web admins were skeptical about web pages without the revenue-generating ad pop-ups at the beginning, but it is now clear to everyone that loading speed has a bigger impact on online revenue than all other factors combined.
Salesmate
SEPTEMBER 15, 2021
Social Media B2B Sales are my primary source of project level work, including new sales into new markets. The global reach for that platform, combined with a solutions-based approach, has yielded many new opportunities and sales. Director of sales, SEOBlog. Aerospace Manager, Technetics Group. Michelle Ebbin .
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