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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. has nearly 20 years of experience in the event, incentive and recognition arenas.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. Whitepapers. Blog Posts and Articles.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S. economy alone.

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. the stat above that we’ve all seen quoted everywhere) only looked at 42 companies in total and only 13 of those were B2B companies. For B2B SaaS companies? You’ve heard the stat 1,000 times….

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

just 47% in 2017 — and they can include different buyer roles—champions, influencers, decision-makers, users, or ratifiers—from multiple departments. Forrester’s 2021 B2B Buying Study ). from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017. Consent is required only in limited circumstances, such as when a business enrolls an individual into a financial incentive program (e.g., Note: Some Do Not Call lists have B2B exemptions. Answer: No.

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Just Out! Our Top 20 Sales Tech Vendors to Follow at Dreamforce #DF17

SBI

Dreamforce 2017 is just around the corner. Zilliant @zilliant Zilliant is the one of the world’s leading providers of AI-enriched SaaS solutions that maximize the lifetime value of B2B customer relationships. B2B sales professionals can engage faster with customers to grow their business. 6-9 in gorgeous San Francisco.

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