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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

With that in mind, here is why, how, and when to upskill your sales team: Why You Should Upskill In 2017, McKinsey Global Institute released Jobs lost, jobs gained: What the future of work will look like for jobs, skills, and wages. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent.

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Customer Value, Underperforming Products, Product Demo Objections and More

Product Management University

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue. Using White Papers to Generate More Quality Leads.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Interactive Content for Account Based Marketing (ABM) and Selling (ABS)

The ROI Guy

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. However, we find these targeting efforts falling flat with buyers. The survey produced 179 responses.

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Fine-Tune Your Sales Call Cadence and Rock Revenues

Hubspot Sales

According to The Sales Cadence Report 2017 , there are a few signs: Hitting just once. For instance, make a phone call and suggest a white paper that might answer some of the prospect’s questions, then send the content via email. In other geographic markets, fewer attempts are necessary. The same is true for you.

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