The Four Buying Influences to Identify in Manufacturing Sales
Miller Heiman Group
JULY 30, 2019
Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4 buying influences per deal, spread across many roles in different departments and each with unique interests and pain points. Yet many manufacturers struggle to coach their sellers on how to identify these buying influences.
Let's personalize your content