2021 Advertising Opportunity Study 
Pipeliner
SEPTEMBER 2, 2021
But if you stay organized and use your time wisely, you can still study and work on your startup business. Consider putting up flyers in local libraries and stores; many parents would welcome the opportunity to have a current college student assist their high school students with school work. School may take up a lot of your time.
Sales Hacker
JANUARY 20, 2021
In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. This year, that number dropped to just 5.8%.
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Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. As a rule, the gift increases and matches the opportunity value the further you go down the funnel.
Zoominfo
MARCH 21, 2022
Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. This has reconfigured a strongly candidate-driven recruitment landscape.
Connext Digital
FEBRUARY 5, 2019
Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.
Zoominfo
AUGUST 3, 2022
During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.
Pipeliner
MAY 28, 2021
Let’s find out why you need to step up your inbound marketing and a few strategies you can use to grow your business in 2021 and beyond. Compared to outbound marketing, which relies on activities such as cold calling, telemarketing, purchasing email lists, door-to-door visits, and advertising, inbound marketing is less intrusive.
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