LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. What Is LinkedIn Account Based Marketing? If not, you’re in for a treat.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

The Pipeline

JULY 23, 2015

The answer I get is “the decision maker”. Now I have used a lot of different directories and databases, and they all give a title, not role in decision. But let’s say they did, the real question is what happens when you speak to that decision maker. Reps come in unprepared in so many ways.

Decision Maker 120

Decision Maker Objections Case Study Face-to-face 120

SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Who’s the right decision-maker now? Nevertheless, it is your responsibility to know any changes that have taken place at a particular account. You’re left asking, where did my contact go?

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Decision Maker Closing Prospecting Top of Funnel 139

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. There are, of course, tiers of customization required, depending on the size and importance of these accounts.

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Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

SalesHandy

FEBRUARY 23, 2021

Trying to find the right people to sell to within your target organization or account can be tricky. Especially when you’re looking for decision makers, who’re usually inaccessible, and often indistinguishable from other prospects within the organization. Let’s first understand who are decision makers in a company.

Decision Maker 52

Decision Maker Company How To Campaigns 52

Babette Ten Haken

APRIL 8, 2019

That is why business decision makers turn off and tune out presentations and communications from the left brain thinkers in your organization. When business decision makers tune out these talented professionals, their actions negatively impact workforce productivity and profitability in your organization. Hands down.

Decision Maker 101

Decision Maker SME Ideal Customer Profile Engineering 101

No More Cold Calling

JULY 20, 2017

Twenty years ago, I would have told you referrals couldn’t possibly be more important for account based sales development. Too many account based selling teams over-rely on technology to reach their prospects. This digital dependence actually decreases productivity and extends the time it takes to reach a decision-maker.

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Account Referrals Lead Generation Cold Calling 285

Jeff Shore

NOVEMBER 14, 2018

In This Episode of The Buyer’s Mind with Jeff Shore: Matt Heinz, President and Founder of Heinz Marketing, discusses with Jeff what to do when you’ve got more than one decision maker. Topics we’re going to cover on today’s podcast: [1:06] What do you do when you have multiple decision makers? [7:42]

Decision Maker 88

Decision Maker Banking Loyalty Top of Funnel 88

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

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Account Lead Rank Ideal Customer Profile Decision Maker 238

Janek Performance Group

JULY 25, 2023

As such, they often prioritize new accounts. For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. This makes effective account planning essential. With account planning, you identify and target potential sales opportunities within existing accounts.

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Account Decision Maker How To Course 62

Emissary

NOVEMBER 14, 2022

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. Selling tech to enterprise and having the right marketing approach can be a struggle. Go-to-Market Strategy. ABM Strategic Insights.

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Account Based Marketing Account B2B Marketing 52

Sales Evangelist

SEPTEMBER 21, 2020

How to Reach Decision-Makers When Selling to Enterprises When selling, we want to talk to the decision makers but how do you reach them in order to qualify them as a prospect? It’s become even harder to get a hold of decision-makers. The solution is to go back to personalization.

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Decision Maker Enterprise Enterprise How To 59

Mereo

JULY 14, 2022

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

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Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. There are more decision-makers involved than ever before, longer sales cycles, and more demanding buyers. But whether these plans yield results varies broadly.

Enterprise 96

Enterprise Enterprise Account Decision Maker 96

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

No More Cold Calling

DECEMBER 14, 2017

A sales VP was frustrated with her account based sales team, as they relied almost exclusively on technology for generating sales leads. They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. Has digital communication killed traditional sales techniques? Well, sure.

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Account Face-to-face Decision Maker Social Media 228

SBI Growth

APRIL 6, 2020

Your customers, your decision-makers, your influencers—they’re all people. Which decisions can wait, and. CMOs are in the people business. And that’s no different for B2B CMOs. And like you, they’re all set with similar worries: How long will my business be disrupted?

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Decision Maker Webinar Metrics Strategy Influencer 240

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Account Based Marketing Scale Data Strategy 246

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Instead, work with sales to assess each candidate’s fit to your ideal account profile.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

Emissary

JANUARY 31, 2023

According to Gartner research, buyers facing moderate to high environmental uncertainty are 30% less likely to complete a purchase. But you can still conquer a slow market by taking a strategic approach to grow existing accounts. Who are the decision-makers and key influencers for technology purchases?

Account 96

Account Decision Maker Face-to-face How To 96

eGrabber

MAY 6, 2022

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Prospecting 52

No More Cold Calling

JANUARY 5, 2017

For account-based sellers , it’s not only a waste of time. So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? They know trigger events and the names of decision-makers in their prospect organizations.

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Cold Calling Account Decision Maker Referrals 222

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

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Account Based Marketing Account Marketing Sales Qualified Lead 72

Vainu

AUGUST 27, 2020

Successful business-to-business sales and marketing activities also require a methodical classification of accounts and the decision-makers within those accounts. Library classification is a precise, systematic method for coding and organizing library materials so people can find its books quickly and easily.

Account 118

Account Decision Maker Groups Company 118

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

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Account Revenue Top of Funnel Funnel 181

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

No More Cold Calling

AUGUST 3, 2017

You’d be surprised how often I hear, “My account based selling team can’t close.”. Closing is the easy part of account based sales development. Then why do so many account based sales reps overlook critical sales activities that occur earlier in the sale process? Diagnose Your Account Based Sales Development Problem.

Account 220

Account Closing Sales Qualified Lead Referrals 220

Sales 2.0

APRIL 23, 2020

I define enterprise accounts as companies with over 1,000 employees, definitions vary). The following charts from Compile illustrate why you should put considerable effort into selling to enterprise accounts. There are so many small companies making a tiny share of the overall revenue and so few enterprise accounts making so much.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. What makes these accounts likely to close? What is the benefit of target account selling? What is TAS? Move upmarket.

Ideal Customer Profile 62

Ideal Customer Profile Demand Generation Targets Account Buyer Persona 62

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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Ideal Customer Profile Strategy Lead Rank Marketing 130

No More Cold Calling

OCTOBER 1, 2021

They’re accountable for sales touches, not for generating leads that are actually qualified. How to Reach Decision Makers Every Time. Salespeople continually struggle with reaching B2B decision makers. Read “ How to Reach Decision Makers Every Time ”). And relationships are how deals get done.

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Referrals Decision Maker Cold Calling Social Media 316

Pipeliner

FEBRUARY 12, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Every marketing campaign should have goals.

Account Based Marketing 69

Account Based Marketing Account Marketing Scale 69

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Based Marketing Account Software Software 89

Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing? How Does ABM Work?

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Account Based Marketing Account Marketing Company 52

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. You can start chatting with your accounts and have them make an introduction for you to the decision-maker at a company.

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Quota Channels Decision Maker Cold Calling 296

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. Identify And Target Strategic Accounts.

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Lead Generation Lead Rank Lead Scoring Enterprise 189