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The Beginner’s Guide to Referral Marketing

Zoominfo

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

Referrals 130
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How to Increase your Email Marketing ROI

eGrabber

Email marketing is one of the most effective and affordable marketing strategies. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Benefits of email marketing. Cost effective. Personalized approach.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. Reviews for long-term accounts should have different content than those just starting out.

Exercises 245
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?

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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. That doesn’t even account for event planning costs, or the lost opportunity cost due to non-selling time while salespeople attend the event. Then go deeper.

Meeting 130
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The Top 8 Challenges of Prospecting and How to Conquer Them

Crunchbase

In addition to highlighting the demographics, interests and job titles of the prospects you’re already targeting, it also helps identify what your ideal prospects should look like — taking their specific characteristics, needs and behaviors into account. Thankfully, there are ways to streamline this process.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

What specific incentives do you offer, such as discounts or special offers? Perhaps they’re a targeted decision maker and a colleague of that client you just helped. These include contact databases, email marketing software, CRMs, customer success software, and social media. Think of this as part of the sales process.