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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you. Content marketing generates more than 3x the leads as advertising and costs 62% less. Build Your Brand on Social Media. Have a Content Marketing Strategy. Informational. SEO-friendly.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Prospect on social media channels. Social media can be an excellent tool for generating leads. Switch up the type of post you share on your social media.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Tools Even though “cold” is in the name of the strategy, you want to go into this practice as anything but.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.