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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. As a rule, the gift increases and matches the opportunity value the further you go down the funnel.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Videos provide the opportunity to engage with your audience on an emotional level. Product demos: Let’s face it– product demos in written form are often boring and confusing. Explore YouTube advertising.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? This idea also opens up opportunities with people who are not looking for signs (new construction etc.). Sell advertising. Same answer.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. How many demos are we giving with target accounts?

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Videos provide the opportunity to engage with your audience on an emotional level. Product demos: Let’s face it– product demos in written form are often boring and confusing. Explore YouTube advertising.

B2B 100
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Create opportunities for customers to engage with you and you with them. ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study.

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