Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. By owning the distribution, you won’t be constantly at the mercy of algorithms associated with earned channels. What is it?
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