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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales intelligence platforms and buyer intent software.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

The Pipeline Renbor Sales Solutions Inc.s Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. December 2007.

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Why is Most B2B Marketing So Forgettable?

Corporate Visions

Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. Our studies show that people remember, on average, only 10 percent of the information they consume after 48 hours. The post Why is Most B2B Marketing So Forgettable?

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Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

Most businesses, whether they are small, large, brand new or established, are turning to more high tech sales tactics to gain and retain customers. This of course is an important part of marketing and sales. Due to this shift, more traditional sales practices have been rendered moot. And for the most part, it feels like it is.

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