Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Especially in the B2B Realm?). What are the Benefits of Email Automation? Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1. million people.

Trends 99

Trends B2B B2C Social Media 99

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. It’s an antiquated system. “In And it goes on and on.”

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. Over 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand ( source ). The impact of website personalization. Treat them as such.

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Prospect and customer experiences take a hit. So, what does list churn have to do with B2B marketing data?

Data 251

Data B2B Churn Buyer Persona 251

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). Continue Reading.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. The behavior patterns of your prospective customers. … Conduct Market Research and Determine Your Ideal Buyer.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

BuzzBoard

NOVEMBER 22, 2023

Did you know that 73% of consumers trust content created by generative AI? Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Research by Gartner suggests that by 2025, more than 80% of B2B sales interactions will occur in digital channels.

B2B 105

B2B Strategy Demographics Social Media 105

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 40

Ideal Customer Profile B2B Prospecting Lead Generation 40

Hubspot Sales

JUNE 15, 2023

In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?

B2B 103

B2B Benefit Data Lead Rank 103

Zoominfo

AUGUST 1, 2023

It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. We’re making recommendations for reps more detailed and actionable — offering specific packages to sell depending on the prospect and the stage they’re at in the sales cycle, for example.

Data 130

Data B2B Harvest Scale 130

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Pointclear

AUGUST 29, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Ninety-Nine Tips for Prospecting SMBs. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline.

PointClear 222

PointClear B2B Prospecting Referrals 222

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. One of these shifts is an extreme consumer focus on video. Personalized Video Will Replace Event Prospecting. That’s where video emails come in. .

Video 317

Video Scale Marketing Face-to-face 317

Zoominfo

OCTOBER 8, 2020

How Has The B2B Sales Call Changed? It should come as no surprise to hear that B2B sales have changed. Consumers have taken control of the sales process, and salespeople are now dealing with more educated, discerning buyers than ever before — and it’s time to adapt. Prospects don’t want to be sold to.

Prospecting 173

Prospecting Cold Calling B2B Buyer 173

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Enter, behavioral segmentation.

B2B 180

B2B Retail Segment Scale 180

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Crunchbase

MARCH 16, 2022

Many consumers have shifted to digital storefronts, and many direct-to-consumer brands have benefited from this change. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. As a result, ads are more personalized and superior at enticing consumers. Search less.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Allego

FEBRUARY 13, 2024

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. The post Revolutionizing B2B Sales: 3 Pillars of Modern Revenue Enablement appeared first on Allego.

Revenue 62

Revenue B2B Scale Buyer 62

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. B2C brands are pros at using consumer intent data to send relevant content, like personalized product recommendations or store-specific promotions. This is an untapped opportunity in the B2B world. Forget B2B or B2C.

B2C 98

B2C Email Marketing B2B Marketing 98

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 85

B2B Ideal Customer Profile Top of Funnel Prospecting 85

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Crunchbase

SEPTEMBER 29, 2022

Solution selling is far from dead; it’s simply evolving based on changes in the sales environment and consumer mindset. This article will discuss the changing nature of solution selling and how you can adapt it to modern consumers and the current sales process. Fortunately for sales teams, the rumor is just that: a rumor.

Solutions Selling 52

Solutions Selling Consumer Ideal Customer Profile How To 52

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Especially In The B2B Realm?) ZoomInfo MarketingOS Finally, ABM with data you can trust.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

Intent Signal 100

Intent Signal B2B Customer How To 100